Brand Tone

Friendly and Approachable, Informative and Expert, Customer-Centric, Established and Trustworthy, Focus on Health and Relaxation

Brand Values

• •Customer First Philosophy
• •Quality Products
• •Exceptional Service
• •People/Community Focus
• •Health and Relaxation
• •Family-Oriented

Best Practices

• •Prioritize a "Customer First" Voice: Every piece of copy, from social media replies to product descriptions, should reflect a genuine desire to help and understand the customer. Use empathetic language and focus on solutions and benefits for them.
• •Showcase Expertise through Helpful Content: Continue creating informative blog posts, videos, and guides (like the Ooni review or hot tub maintenance tips). This reinforces your authority and builds trust. Ensure this expertise is conveyed in a friendly, accessible manner, avoiding overly technical jargon unless explained.
• •Emphasize Family and Well-being: Consistently link products to the core values of improving family life, health, and relaxation. Use imagery and storytelling that resonates with these themes.
• •Maintain a Local, Community-Focused Feel: Highlight your Idaho roots, long history in the community, and commitment to serving local families. This builds a connection and differentiates from national, impersonal retailers. When addressing service concerns (especially if negative reviews persist for specific locations), do so transparently and with a commitment to local resolution.
• •Ensure Consistency Across All Channels (and Locations): While tailoring content for different platforms is important, the core brand voice (friendly, expert, customer-centric, family/health-focused) should be consistent. If there are service discrepancies between locations, addressing this internally is crucial, as it impacts the overall brand perception reflected in online reviews. Copywriting can reinforce the intended consistent service standard.

Social Perception

Generally Positive, with some Regional Concerns: Many customers appreciate the product range, quality, and the helpfulness of the staff, particularly in Idaho Falls. They are seen as a long-standing local business. Mixed Service Experiences (Location Dependent): While many report positive service, there are notable negative reviews, particularly concerning the Boise location's responsiveness and service fulfillment. This suggests a potential inconsistency in customer experience across different branches or over time. Trusted for Expertise: Customers often turn to them for specialized products like hot tubs and fireplaces and expect knowledgeable advice and service. Associated with Luxury and Lifestyle Improvement: The products offered (hot tubs, swim spas, high-end grills) are linked to enhancing home life, relaxation, and luxury.

Copy Examples

• •Headline: Your Family's Oasis Awaits. Body: Tired of the daily grind? Leisure Time Inc. helps busy Idaho families like yours create the ultimate backyard escape. From soothing hot tubs to invigorating swim spas, discover quality products designed for your health, relaxation, and making memories together. Visit our [Idaho Falls/Boise/Twin Falls] showroom and let our experts guide you. #LeisureTimeLiving #FamilyWellness #IdahoHomes
• •Headline: More Than a Hot Tub, It's an Investment in You. Body: At Leisure Time Inc., we believe in the power of relaxation to recharge your life. That's why we offer an exceptional range of spas and saunas, backed by over 40 years of expertise. Our team is here to help you find the perfect fit for your health goals and lifestyle, ensuring years of enjoyment. Because your well-being is our priority. Learn more: [link to website] #RelaxRestoreRejuvenate #IdahoHealth #LeisureTimeInc
• •Headline: Warm Up Your Home, Inside and Out. Body: From cozy fireplaces that become the heart of your home to premium grills that elevate your outdoor entertaining, Leisure Time Inc. has been Idaho's trusted source for quality hearth and outdoor living products since 1973. Our "customer first" approach means we're dedicated to finding the best solutions for your family's comfort and enjoyment. Explore our collection: [link to product category] #IdahoHearth #OutdoorKitchen #FamilyComfort
• •Headline: Expert Service, Idaho Values. Body: Choosing the right hot tub or fireplace is just the beginning. At Leisure Time Inc., our in-house service team is dedicated to ensuring your long-term satisfaction. With locations in Idaho Falls, Boise, and Twin Falls, we're your local experts for installation, maintenance, and advice you can trust. Experience the Leisure Time difference. #CustomerFirst #IdahoLocal #PeaceOfMind
• •Headline: Unwind. Reconnect. Thrive. Body: Life moves fast. Isn't it time you carved out a space for what truly matters? Leisure Time Inc. provides the tools for busy families to enhance their health, find daily relaxation, and create lasting memories. Discover our range of hot tubs, swim spas, and saunas designed for your ultimate well-being. Your journey to a more relaxed life starts here: [link to website] #HealthAndHappiness #IdahoLifestyle #LeisureTimeInc