Brand Tone

friendly, helpful, and customer-focused

Brand Values

• •Personal Service: This is explicitly stated as a main core value. They aim to connect buyers and sellers in a personal way and make trips memorable.
• •Trust and Reliability: The company acknowledges the importance of trust when purchasing high-value items and aims to ensure customer confidence.
• •Quality Products: They state that they offer "best quality camping products."
• •Inspiring Outdoor Living: Leisure Suppliers expresses a passion for camping as a way of life and aims to inspire people to enjoy the outdoors.
• •Customer Happiness: A stated aim is "delivering you the happiness you fancied while being on our website."

Best Practices

• •Prioritize "Personal Service" in Language: Always use warm, approachable, and helpful language. Address customers directly and show genuine interest in their needs and adventures.
• •Highlight Quality and Reliability: Subtly weave in mentions of product quality and the trustworthiness of the brand, reinforcing the confidence they aim to build.
• •Inspire the Adventure: Use evocative language that speaks to the joy and freedom of camping and motorhome travel. Connect products to the experiences they enable.
• •Be Responsive and Solution-Oriented: In customer interactions and FAQs, maintain a helpful and problem-solving approach, reflecting the positive customer service experiences reported.
• •Maintain Consistency Across All Channels: Ensure the friendly, helpful, and inspiring tone is uniform across the website, social media posts, email communications, and any advertisements.

Social Perception

Positive Customer Experiences: Generally, customers perceive the brand positively, often praising their quick delivery, good prices, and helpful customer service. Many customers indicate they would use the company again. Reliable Supplier: They are seen as a supplier of a wide range of leisure and camping essentials. Helpful in Problem Solving: Some reviews specifically mention that the company went out of its way to help with problems.

Copy Examples

• •Headline: Your Next Adventure Starts Here. Quality Gear, Personal Service. Body: Gearing up for your next getaway? At Leisure Suppliers, we're more than just a store; we're your partners in making unforgettable memories. Explore our range of top-quality campervan and motorhome essentials, all backed by a team that genuinely cares about your journey. Let's get you on the road!
• •Social Media Post: Sun's out, awnings out! ☀️ Our Vango drive-away awnings are perfect for extending your living space and making your campsite feel like home. Got questions on the best fit for your van? Send us a message – we love helping fellow adventurers! #LeisureSuppliers #VanLifeUK #CampingGear
• •Product Description Snippet (for a drive-away awning): Imagine this: extra room for the kids to play, a sheltered spot for dinner, or just a cozy nook to relax after a day of exploring. Our [Product Name] awning isn't just an accessory; it's an upgrade to your freedom. Easy to set up and built to last, it's your trusty companion for every trip.
• •Email Subject Line: Ready for a Adventure Upgrade, [Customer Name]? Email Body Snippet: We noticed you were checking out our camping chairs! Comfort is key when you're soaking up the great outdoors. Our latest range offers unbeatable support and easy portability. Plus, remember our promise: quality gear and a personal touch, every step of the way.
• •About Us Blurb: We're not just suppliers; we're passionate explorers, just like you! Leisure Suppliers was born from a love for the open road and the joy of outdoor living. Our mission? To provide you with the best leisure supplies, paired with a friendly, personal service that makes planning your trips a breeze.