Tono de Marca

Aspirational, empowering, elegant, sophisticated, authentic, and community-focused.

Valores de Marca

• •Quality & Craftsmanship
• •Empowerment
• •Resilience & Authenticity
• •Timeless Design
• •Ethical Production

Mejores Prácticas

• •Always Tell the Story: Weave the brand's narrative —Italian craftsmanship, the founder's journey, the "She Will Be" philosophy—into all communications. This is your strongest differentiator.
• •Speak to "Her": Address your target audience directly. Use "you" and focus on her ambitions, challenges, and journey. The brand is about empowering her.
• •Lead with Values, Support with Features: Start with the "why" —empowerment, resilience, aspiration. Then, support it with the "what" —high-quality Italian leather, functional design, timeless style.
• •Use Evocative and Sensory Language: Instead of just saying "high-quality," use words that convey luxury and craftsmanship: "buttery soft leather," "meticulously stitched," "architectural lines," "timeless silhouette."
• •Maintain a Tone of Understated Confidence: The brand is luxurious but also approachable and authentic. The tone should be confident and elegant, never arrogant. Balance sophisticated language with genuine, personal storytelling.

Percepción Social

LEISARÀ is perceived as a high-quality, emerging luxury brand with a compelling and authentic story. Customers and online commentators see it as a brand that marries style with substance. It is viewed as more than just a handbag company; it's a platform for female empowerment and aspiration. The focus on Italian craftsmanship lends it credibility and positions it as a worthy investment piece for the modern woman.

Ejemplos de Copy

• •The city of light is a state of mind. The award-nominated Parigi bag, handcrafted in Italy, is more than an accessory—it's a symbol of new opportunities and the adventures that await. Where will you go next? #Leisara #SheWillBe
• •For the woman in motion. For the woman you are becoming. LEISARÀ creates more than handbags; we craft companions for your journey. Discover our collection of timeless Italian leather pieces.
• •Subject: Your Story is Your Strength. At LEISARÀ, we know the journey isn't always linear. Our founder's story is one of passion, pause, and renewed purpose. Like her, our handbags are designed with resilience and grace to accompany you through every chapter. Embrace your journey.
• •Tired of fast fashion that doesn't last? Invest in timeless Italian craftsmanship. LEISARÀ handbags are ethically made to journey with you for years to come. Functional, elegant, and empowering. Shop the collection and find your forever bag.
• •From a dream in Italy... to your reality. LEISARÀ: She Will Be. #ItalianLeather #FemaleFounder #HandbagLover