Brand Tone

Artisanal, Elegant, and Personal

Brand Values

• •Craftsmanship & Tradition
• •Originality & Self-Expression
• •Quality Materials
• •Meaning & Symbolism

Best Practices

• •Always prioritize language that reinforces the artisanal nature of the products, using terms like "hand-embroidered," "handcrafted," "artisan-made," and "Made in Italy."
• •Continuously weave the brand's origin story and the founders' passion into marketing materials. People connect with the "why" behind the brand.
• •Use words like "your own," "unique," "one-of-a-kind," and "customized" to highlight the collaborative and personal aspect of the jewelry.
• •The language should mirror the visual aesthetic. Use refined, evocative, and simple words. Avoid slang or overly casual language that could detract from the premium feel.
• •Leverage behind-the-scenes content. Show the process, the materials, and the time it takes. This builds perceived value, justifies the price point, and deepens customer appreciation and connection to the brand.

Social Perception

Based on the available information, the social perception of L'eight Studio is that of a niche, high-quality, and authentic artisan brand.

Copy Examples

• •Threaded with intention. Worn with purpose. Introducing the 'Anu' ring. Each thread is hand-embroidered, weaving ancient symbols of strength into modern elegance. A story you can wear. Discover yours. #LeightStudio #HandmadeJewelry #ArtisanMade
• •Your Story, Stitched in Gold. Don't just wear jewelry. Create it. Choose your colors, your pattern, your story, and let us hand-embroider a piece that is uniquely yours. Start designing your forever bracelet today.
• •More Than Jewelry. It's a Work of Art. At L'eight Studio, we believe in the soul of handmade. Our jewelry is meticulously hand-embroidered in Italy, blending timeless craft with contemporary design. See the art of embroidery in a new light. Shop our collection.
• •A little something from our studio to yours... Hi [Name], ever wonder what goes into making a L'eight Studio piece? It's hours of passion, spools of vibrant thread, and a commitment to creating something truly special. As part of our family, we wanted to give you a closer look at the magic. Watch our latest video and see the hands that craft your treasures.
• •The 'Sissi' Customizable Low Bracelet: A canvas for your creativity. Our iconic low bracelet, plated in luminous 18k gold, awaits your personal touch. Crafted from hypoallergenic stainless steel and pre-perforated to welcome the dance of needle and thread, this piece becomes what you make it. Hand-embroidered by our artisans in Italy, it’s a timeless statement of your unique style.