Brand Tone

Direct and Informative, Confident and Assuring, Helpful and Customer-Oriented, Modern and Stylish

Brand Values

• •Quality
• •Legality and Compliance
• •Customer Satisfaction
• •Customization and Personalization
• •Affordability and Value
• •Efficiency and Speed
• •Trustworthiness

Best Practices

• •Prioritize Clarity and Legality: Always clearly state that plates are road legal and meet DVLA standards. This builds trust and addresses a primary customer concern.
• •Emphasize Quality and Durability: Use words like "premium," "high-quality," "durable," "expert craftsmanship" consistently to reinforce this core value.
• •Maintain a Customer-Focused Approach: Frame benefits around the customer (e.g., "add a personal touch to *your* vehicle," "easy and affordable for *you*"). Highlight excellent customer service and support.
• •Showcase Style and Customization: Use evocative language when describing different plate styles (e.g., "sleek 4D Matte," "eye-catching 4D GHOST") and highlight the ability to personalize.
• •Be Direct and Confident: Use clear, straightforward language. Avoid jargon where possible, but confidently state the benefits and assurances (e.g., "satisfaction guaranteed," "fast and reliable").

Social Perception

Reliable and Professional, Good Quality Products, Efficient Service, Good Value for Money, Helpful Customer Service

Copy Examples

• •Drive with Distinction. Your Style, Your Plates, DVLA Approved. Shop Leigh Number Plates Now!
• •Upgrade your ride! 🤩 Get premium 3D & 4D gel number plates, fully road legal and delivered fast. What style will you choose? #LeighNumberPlates #CustomPlates #CarStyleUK
• •Crafted with precision from the finest, durable materials, our number plates don't just meet DVLA standards – they exceed expectations. Experience the Leigh Number Plates difference: unmatched quality, total compliance, and a personal touch for your vehicle.
• •Your Perfect Plates Await - Quality & Style at Leigh Number Plates
• •Born from a passion for quality and a commitment to our customers, Leigh Number Plates has been your trusted source for fully legal, stylish number plates since 2020. We make getting the perfect plates easy and affordable, backed by expert service every step of the way.