Brand Tone

Elegant & Artistic, Empowering & Compassionate, Chic & Playful, Confident & Unique

Brand Values

• •Artistic Expression & Individuality
• •Quality Craftsmanship & Timeless Design
• •Empowerment & Support
• •Transparency & Authenticity
• •Versatility & Adaptability
• •Sustainability & Ethical Practices

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., elegant, empowering, artistic, compassionate), key messaging pillars, and a glossary of preferred words and phrases. This ensures anyone writing copy understands the desired voice.
• •Emphasize Storytelling: Connect with the audience by weaving narratives around the inspiration behind designs, the craftsmanship, and the brand's values, particularly the empowerment and social responsibility aspects.
• •Maintain Visual-Verbal Consistency: Ensure the tone of the copy aligns with the brand's visual identity across all platforms. Elegant imagery should be paired with sophisticated and evocative language.
• •Speak to Aspirations and Values: Craft copy that resonates with the target audience's desires for individuality, artistic expression, quality, and making a positive impact. Highlight how the brand aligns with these values.
• •Adapt Subtly for Platforms, Core Stays Same: While the core tone remains consistent (elegant, empowering), slightly adjust the delivery for different platforms. For instance, Instagram might allow for more evocative, artistic language, while TikTok copy for clear bags might be slightly more direct and playful, yet still within the overarching chic and quality-focused brand identity.

Social Perception

High-Quality & Unique Fashion, Innovative & Practical (Clear Bags), Socially Conscious, Niche & Boutique

Copy Examples

• •Unveil your masterpiece. Our latest collection, inspired by the ethereal dance of light and shadow, invites you to embrace your unique narrative. Each stitch, a word; each silhouette, a stanza. Discover designs that speak your art. #ArtInspiredFashion #TimelessElegance
• •Beauty that endures, crafted with conscience. At Leigh Ann Barnes, we believe in fashion that not only looks exquisite but also honors our world. Experience the touch of sustainable luxury and wear your values. #SustainableStyle #EthicalFashion #LastingLuxury
• •Wear a story of strength. Our VIP Survivor Collection is more than just beautiful design; it's a testament to resilience, crafted by courageous hands. With every piece, you empower and uplift. #EmpowerWomen #FashionWithPurpose #SurvivorStrong
• •From gallery opening to game day glam, transition with effortless grace. The Leigh Ann Barnes [Accessory Name] adapts to your every moment, because true style knows no bounds. Own your versatility. #ChicVersatility #LeighAnnBarnesStyle #AccessorizeYourLife
• •Leigh Ann Barnes: Where artful design meets the strength within. We create more than clothing; we craft confidence, celebrate individuality, and champion the power of authentic expression. Step into your story. #BeUnique #ArtfulLiving #EmpoweredByDesign