Brand Tone

Elegant, Personalized, Culturally Rich, Passionate, Professional

Brand Values

• •Quality & Craftsmanship
• •Personalization & Individuality
• •Cultural Heritage & Modernity
• •Customer Satisfaction & Service
• •Empowerment (implied)

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of the Leharr Collection tone (e.g., Elegant, Personalized, Culturally Rich, Passionate, Professional). Include "This, Not That" examples (e.g., "Elegant, not Stuffy"; "Personalized, not Intrusive"). This guide should be shared with anyone creating content for the brand.
• •Focus on "Luxury," "Craftsmanship," and "Personalization": Consistently weave these core value propositions into product descriptions, social media posts, and website copy. Use descriptive adjectives that evoke quality and exclusivity.
• •Tell the Story of Cultural Heritage: Share insights into the traditional techniques, fabrics, and inspirations behind the collections. This reinforces authenticity and connects with customers who value cultural richness. Highlight the blend of traditional and modern elements.
• •Emphasize the Client Journey for Custom Designs: When describing custom services, focus on the collaborative and personalized experience with founder Chetna Ranat. Use language that makes clients feel understood, valued, and part of the creative process (e.g., "your vision," "we listen," "designed with you").
• •Maintain Visual and Textual Harmony: Ensure that the sophisticated and luxurious tone of the copy is mirrored in the quality of photography and videography used across all platforms. The visual elements should reinforce the elegance and craftsmanship described in the text.

Social Perception

High-End and Special Occasion Wear, Authentic & Culturally Connected, Personalized & Reputable, Community-Oriented

Copy Examples

• •Headline for Bridal Collection: "Your Dream. Our Craftsmanship. Leharr Collection: Weaving the story of your perfect day into every thread. Discover bespoke bridal couture that's as unique as your love."
• •Instagram Post for a New Saree: "Draped in heritage, designed for today. ✨ Experience the timeless elegance of our latest hand-embroidered saree, a masterpiece of vibrant color and luxurious fabric. Explore the collection – link in bio. #LeharrCollection #IndianCouture #LuxuryEthnicWear #SareeLove"
• •Facebook Ad for Custom Designs: "Beyond Off-the-Rack: Imagine an outfit designed exclusively for you. At Leharr Collection, Chetna Ranat works with you to bring your vision to life, from initial sketch to final stitch. Book your personalized consultation today and let's create something unforgettable. [Link] #CustomIndianWear #BespokeFashion #LeharrDesigns"
• •Website "About Us" Snippet: "Born from a passion for India's rich sartorial legacy and a desire for unparalleled quality, Leharr Collection offers more than just clothing – we offer an experience. Founder Chetna Ranat invites you to explore a world where traditional artistry meets contemporary vision, creating pieces that tell your story with elegance and grace."
• •Email Subject Line for a Festive Collection: "Celebrate in Style: Discover Leharr Collection's Exquisite New Festive Arrivals!" (Body Snippet): "Embrace the spirit of celebration with Leharr Collection. Our new festive line captures the vibrancy of Indian traditions with a touch of modern sophistication. Find the perfect ensemble to make your moments shine. [Shop Now]"