Brand Tone

Caring & Empathetic, Trustworthy & Knowledgeable, Positive & Encouraging, Approachable & Friendly, Natural & Wholesome

Brand Values

• •Natural Equine Health
• •Efficacy & Results
• •Customer Trust & Transparency
• •Passion for Horses
• •Quality Ingredients
• •Community

Best Practices

• •Always Prioritize the Horse's Wellbeing: Frame benefits and product descriptions around how they positively impact the horse. Use language that reflects a deep understanding and care for equines.
• •Emphasize "Natural" Authentically: Clearly communicate the natural aspects of the ingredients and formulation. Avoid overly scientific jargon where simpler, natural-focused language can be used, but don't shy away from mentioning benefits backed by the properties of those natural ingredients.
• •Show, Don't Just Tell (with a Positive Spin): Utilize customer testimonials, photos, and success stories. When describing products, focus on the tangible, positive outcomes (e.g., "a radiant coat," "freer movement," "a calmer disposition").
• •Maintain an Approachable and Supportive Voice: Especially in social media and customer service, use a friendly, helpful, and encouraging tone. Answer questions thoroughly and empathetically.
• •Be Consistent Across All Platforms: Ensure the language and values expressed on the website align with social media posts, email marketing, and any other customer touchpoints. Create a simple brand voice guide if multiple people are creating content.

Social Perception

Highly Positive, Trusted Brand, Go-to for Natural Solutions, Associated with Visible Results

Copy Examples

• •Facebook/Instagram Post (Focus: Caring & Results): Watching them thrive is what it's all about. ✨ Give your equine partner the natural support they deserve for a gleaming coat, easy movement, and a vibrant spirit. Our Leg Up Equine Performance Oil is more than just a supplement; it's a daily dose of nature's best. See the difference pure, natural goodness can make. #LegUpEquine #NaturalHorseHealth #ShineFromWithin
• •Product Description Snippet (Focus: Trustworthy & Natural): Crafted with only the finest cold-pressed oils, Leg Up Equine Performance Oil is your trusted partner in unlocking your horse's natural potential. We believe in the power of nature to nurture, providing essential fatty acids and antioxidants for optimal health, inside and out. No fillers, no synthetics – just pure, effective support.
• •Email Subject Line (Focus: Positive & Encouraging): Ready for Your Horse's Best-Ever Coat & Condition? ✨
• •Website Banner Text (Focus: Empathetic & Efficacy): Because you want the best for them. Discover the natural way to enhance their mobility, shine, and overall wellbeing with Leg Up Equine. Real results, naturally.
• •Testimonial Share Caption (Focus: Community & Trust): We're so thrilled for Sarah and her boy, Max! ❤️ 'Since starting Leg Up oil, Max's coat is gleaming and he's moving better than ever!' - Stories like these are why we do what we do. Share your Leg Up journey with us! #LegUpSuccess #HappyHorses #EquineCommunity