Brand Tone

Enthusiastic & Playful, Inspiring & Creative, Approachable & Friendly, Informative & Trustworthy, Community-Oriented

Brand Values

• •Creativity
• •Imagination
• •Fun
• •Learning
• •Quality
• •Family & Shared Experiences
• •Passion

Best Practices

• •Embrace Enthusiasm: Always write with a sense of excitement and passion for the LEGO world. Use vibrant language and positive framing.
• •Speak to All Ages (but segment where appropriate): While the core tone is inclusive, tailor specific messages. Use slightly more playful language for kids/parents and more sophisticated or technical language for AFOLs, without losing the overall brand voice.
• •Highlight the "Why": Focus not just on the product (the "what") but the experience and benefits – creativity, learning, fun, connection, accomplishment.
• •Encourage Interaction: Use questions, calls to share, and community-focused hashtags to build engagement and make fans feel part of the LEGO Colombia family.
• •Stay Visually Consistent: Ensure the copy complements the bright, dynamic, and high-quality imagery that is characteristic of the LEGO brand. The words should enhance the visual story.

Social Perception

Premium & High-Quality, Nostalgic & Timeless, Educational Value, Aspirational, Community-Driven, Accessible (Increasingly)

Copy Examples

• •Headline (New Product Launch): Your Next Adventure Awaits! 🚀 The NEW LEGO® [Theme Name] set has landed at LEGO Store Colombia. Build your universe today! Body: Unleash your imagination and piece together epic stories. Available online and in stores now! #LEGOColombia #NewSet #BuildYourWorld #[ThemeHashtag]
• •Headline (Engagement/Community): What masterpiece are you building this weekend? 💡 Share your LEGO® creations with #LEGOStoreColombiaCreations and inspire us all! Body: From towering castles to futuristic starships, every brick tells a story. We can't wait to see yours! #LEGOCommunity #WeekendBuilds #CreativityUnleashed
• •Headline (Promotional/Family): Family Fun Starts Here! ✨ Discover sets for all ages at LEGO Store Colombia and build memories that last. Body: Gather the family and dive into a world of colorful bricks and endless possibilities. Shop our [Promotion, e.g., "Family Favorites"] collection now! #LEGOForEveryone #FamilyTime #PlayTogether
• •Headline (Adult Fan Focus): The Detail. The Challenge. The Legend. 🛠️ The new LEGO® Icons [Set Name] is here for the serious builder. Body: Indulge your passion with intricate designs and rewarding builds. Add this masterpiece to your collection. Available at LEGO Store Colombia. #LEGOIcons #AFOL #DetailedBuilds #CollectorsItem
• •Headline (Benefit/Learning): Build More Than Just Sets – Build Skills! 🧠 Every LEGO® brick is a step towards creativity, problem-solving, and fun. Body: Watch them learn and grow while they play. Explore our educational and inspiring range at LEGO Store Colombia. #LearningThroughPlay #LEGOEducation #FutureBuilders #InspireImagination