Brand Tone

Comfort-focused & Relaxed, Simple & Beautiful, High-Quality & Natural, Personal & Authentic, Approachable & Relatable

Brand Values

• •Quality
• •Comfort
• •Simplicity & Beauty
• •Authenticity/Transparency
• •Resilience & Perseverance
• •Customer Connection

Best Practices

• •Embrace Your Story: Consistently weave in the authentic narrative of why Leglo was started and its Ukrainian roots (where appropriate and genuine). This builds connection and highlights your unique selling proposition of resilience and supporting a Ukrainian business.
• •Prioritize \"Comfort\" and \"Quality\" in Language: Use descriptive words that evoke the feeling of comfort, softness, and the high quality of natural materials in all product descriptions, social media, and ads. Examples: \"enveloping,\" \"gentle,\" \"breathable,\" \"finest,\" \"enduring.\"
• •Maintain an Approachable and Relatable Voice: Continue the \"just like you\" sentiment. Avoid overly technical jargon. Write as if you're talking to a friend who also appreciates simple, beautiful, and comfortable things.
• •Visual Consistency: Ensure that all imagery (website, social media) reflects the brand's values of simplicity, beauty, and comfort. Think soft lighting, natural textures, and a calm, uncluttered aesthetic.
• •Empathetic Engagement: When interacting with customers (reviews, comments, customer service), maintain a warm, personal, and empathetic tone, reflecting the brand's human-centric approach and acknowledging the support for a business with a challenging backstory.

Social Perception

Positive (for LegloHome on Etsy), Emerging/Niche (for leglo.store), Potential for Empathy-Driven Support, Confusion with \"LEGO\"

Copy Examples

• •Headline: Sink into Simple Comfort. Discover Leglo. Body: We believe that true luxury is found in simplicity and an unwavering commitment to comfort. Our Ukrainian-made loungewear and bedding are crafted from the finest natural fabrics, because like you, we craved a haven of softness and beauty in our everyday lives. Wrap yourself in quality that feels like home. Call to Action: Shop a Little Comfort
• •Headline: Crafted with Care, Worn with Love. Body: From our hands in Kyiv to your home, each Leglo piece is a testament to beautiful, high-quality comfort. We started Leglo to create the loungewear we always dreamed of – and we’re honored to share it with you. Experience the gentle touch of our natural linens and cottons. Call to Action: Explore Our Collections
• •Headline: More Than Just Loungewear. It's a Feeling. Body: In a world that’s always moving, find your moment of peace with Leglo. Our ridiculously comfortable pajamas and bedding are designed for those quiet mornings, restful nights, and every cozy moment in between. Simple, beautiful, and made with heart in Ukraine. Call to Action: Find Your Calm
• •Social Media Post (with an image of cozy bedding): Text: Sunday mornings, made for Leglo. ✨ We believe in starting the day softly, wrapped in natural comfort. Our linen bedding, made with love in Ukraine, is designed to make your sanctuary even cozier. What does your perfect lazy morning look like? #LegloComfort #MadeInUkraine #SimpleLuxury #BeddingGoals #SupportUkrainianBusiness Call to Action: Tap to Shop Your Dream Bedding
• •Product Description Snippet (for a linen pajama set): Indulge in the breathable luxury of our 100% stonewashed linen pajama set. Designed for supreme comfort and effortless style, these pajamas are perfect for restful sleep or simply unwinding at home. Soft to the touch and easy to care for, they’re a little piece of everyday beauty, crafted with resilience and dedication in Ukraine.