Brand Tone

Aspirational and relatable, serene and comfort-focused, quality-conscious and confident, offering accessible luxury.

Brand Values

• •Exceptional Comfort
• •Simplicity and Beauty
• •High-Quality Materials
• •Authenticity and Customer-Centricity
• •Ukrainian Heritage

Best Practices

• •Lead with the "Why": Always circle back to the origin story. Phrases like "We created Leglo because..." and "For people who, just like us..." reinforce authenticity and build a strong customer connection.
• •Use a Sensory-Driven Vocabulary: Incorporate words that appeal to the sense of touch and feeling. Use terms like soft, breathable, lived-in, cozy, smooth, crisp, and lightweight to vividly describe the product experience.
• •Emphasize "Simple Luxury": Frame the products not as extravagances, but as simple, high-value additions to everyday life. This justifies the premium quality without alienating customers.
• •Maintain a Calm, Confident Voice: The tone should never be pushy or loud. It should be as calm and serene as the products themselves, confidently explaining the benefits of the materials and design.
• •Subtly Weave in the Ukrainian Origin: Mentioning "Ukrainian manufacturer" or "Designed in Ukraine" in places like the 'About Us' page or in occasional content adds a layer of identity and can be a powerful differentiator for an international audience.

Social Perception

Perceived as a premium, aesthetically pleasing, and trustworthy niche brand targeting consumers who prioritize quality and design in home goods.

Copy Examples

• •Your bed should be a sanctuary. Our Washed Cotton bedding is designed to be lived-in, loved, and impossibly soft from the very first night. This isn't just bedding; it's an investment in your rest. #leglostore #SimpleLuxury #WashedCotton
• •We got tired of choosing between comfort and style, so we made both. Leglo was born from a desire for beautiful, high-quality loungewear that feels as good as it looks. Discover your new favorite set. #RidiculouslyComfortable #UkrainianDesign
• •Simple. Beautiful. Comfortable. Premium home textiles, designed for you.
• •It all started with a simple question: why is finding beautiful, ridiculously comfortable loungewear so hard? We couldn't find an answer, so we created one. Welcome to Leglo, where we believe in making high-quality, simple, and beautiful pieces for your home. We're so glad you're here.
• •Experience the breathable luxury of pure, 100% European linen. Naturally temperature-regulating, it keeps you cool in the summer and warm in the winter. This durable, eco-friendly fabric only gets softer and more beautiful with every wash, creating a timeless and comfortable retreat in your bedroom.