Tono de Marca

Aspirational, Elegant, yet Accessible, with a confident and direct approach that becomes engaging and community-oriented on social media.

Valores de Marca

• •Affordable Luxury
• •Quality and Craftsmanship
• •Customer Satisfaction and Trust
• •Self-Expression and Confidence
• •Ethical Practices

Mejores Prácticas

• •Lead with "Accessible Luxury": Always balance elegant, descriptive language with clear messaging about value and affordability. Use phrases like "Indulgence Within Reach," "Smart Luxury," or "The Art of Scent, Redefined.
• •Focus on Benefits and Emotion, Not Just Features: Instead of only listing notes, describe the feeling or persona the fragrance evokes. Connect the scent to confidence, sophistication, or adventure.
• •Maintain Confidence, Avoid Apology: Present the "inspired-by" nature of the products as a smart, conscious choice, not a lesser alternative. Use confident language like "Experience our interpretation of..." or "Inspired by the legend, perfected for you." Explicitly state that the brand is not associated with designer brands to maintain transparency.
• •Use Engaging, Community-Building Language on Social Media: Ask questions, run polls about scent preferences, and encourage users to share their "scent of the day." This makes the luxury experience feel inclusive and interactive, strengthening brand loyalty.
• •Ensure Visual and Textual Consistency: The sophisticated and clean aesthetic of the website and social media should always be matched by the copy. Use a consistent font, a polished writing style, and avoid slang or overly casual language that could dilute the brand's elegant positioning.

Percepción Social

Perceived as a reputable, high-quality provider of 'inspired-by' or 'dupe' perfumes, successfully delivering on 'luxury for less,' and a trusted choice for budget-conscious fragrance lovers seeking sophistication.

Ejemplos de Copy

• •The Essence of Luxury. The Price of Reality. Discover our collection of fragrances, crafted with the world's finest ingredients, designed for your daily journey. Experience opulence, made accessible.
• •Your signature scent should be as unforgettable as your night. Our fragrances last from dusk till dawn, leaving a trail of intrigue. What memory will you create tonight? #LeGlorieFragrances #ScentStory #LastingImpression
• •Stop Paying for the Label. Start Paying for the Scent. Open to discover why our inspired-by fragrances are the new standard in luxury.
• •Adventure for Him: Embark on a sensory expedition. 'Adventure for Him' captures the audacious spirit of the iconic Aventus, blending notes of blackcurrant, birch, and ambergris. It’s a fragrance for the man who leads, innovates, and leaves a powerful legacy. Crafted for 12+ hour longevity. Confidently conquer your day.
• •The feeling of a $300 fragrance. The price tag you've been waiting for. Luxury is no longer exclusive. Why choose between quality and price? At Le Glorie, we believe in both. Tap to explore our best-selling scents, inspired by legendary fragrances, and backed by our 100% satisfaction guarantee.