Brand Tone

Authoritative & Expert, Trustworthy & Reassuring, Educational & Helpful, Modern & Accessible, Professional & Transparent

Brand Values

• •Authenticity
• •Trust & Reliability
• •Expertise & Accuracy
• •Customer Empowerment & Protection
• •Transparency
• •Innovation

Best Practices

• •Maintain authority with clarity: Always speak from a position of expertise, but avoid overly technical jargon unless clearly explained. The goal is to be understood by both seasoned collectors and newer enthusiasts.
• •Emphasize trust and security in every communication: Whether it's an ad, social media post, or customer service interaction, reinforce the message of reliability, security, and the peace of mind that comes with verified authenticity.
• •Be educational and empowering: Share knowledge freely. Focus content on helping users understand the value of authentication and how to be more discerning consumers. This builds credibility and positions LegitGrails as a helpful resource, not just a service provider.
• •Adapt to the platform, not the core tone: While the style might be more casual on TikTok than on LinkedIn, the underlying message of expertise, trustworthiness, and authenticity should remain consistent.
• •Show, don't just tell, your expertise: Use case studies (as mentioned on their site), visual examples of fakes vs. authentic items, and testimonials to demonstrate expertise rather than just claiming it. This makes the message more impactful and believable.

Social Perception

Generally Positive & Trusted, Seen as an Authority, Essential for Resale Market

Copy Examples

• •Website Headline: Shop Pre-Loved Luxury with Confidence. Expert Authentication, Guaranteed Peace of Mind. LegitGrails.
• •Instagram Post (accompanying an image comparing a real vs. fake sneaker): Spot the Fake? Don't Get Played. Our experts & AI tech dive deep into the details so you don't have to. Get your gear legit checked. #LegitGrails #Sneakerhead #AuthenticityGuaranteed #Streetwear
• •Facebook Ad for Resellers: Elevate Your Resale Business. Offer Certified Authenticity with LegitGrails. Build trust, command higher prices, and protect your reputation. Fast, reliable, and expert-backed. Learn more about our business solutions.
• •TikTok Video Hook: Think your luxury find is real? 🧐 Let's put it to the test! Send us pics, get results FAST. ✅ #LegitCheck #LuxuryFashion #RealOrFake #FashionHacks
• •Email Subject Line (to users who haven't used the service in a while): Unsure About Your Latest Grail? Get It Authenticated by LegitGrails.