Brand Tone

Authentic & Passionate, Enthusiastic & Confident, Informative & Transparent, Community-Focused & Approachable, Slightly Playful/Modern

Brand Values

• •Quality & Efficacy
• •Sustainability
• •Transparency
• •Hobby Support & Giving Back
• •Customer Centricity
• •Integrity

Best Practices

• •Embrace Authenticity: Always communicate with genuine passion for fishkeeping. Let Mike's (or a similar guiding voice's) enthusiasm shine through. Avoid overly corporate or impersonal language.
• •Educate, Don't Just Sell: Focus on informing customers about the benefits of quality ingredients, proper processing, and sustainability. Explain the "why" behind LEGIT. Fish Food.
• •Use Confident & Enthusiastic Language: Reflect the brand's belief in its product with positive and energetic wording. Words like "vibrant," "thriving," "amazing," "best" can be used when substantiated by product qualities.
• •Maintain a Personal & Community Touch: Continue personal engagement where possible (like Mike's notes or social media interaction). Foster a sense of community by speaking directly to hobbyists and their experiences.
• •Be Transparent and Honest: Openly share information about ingredients, sourcing, and the company's values. If there are challenges (like stock issues), address them transparently. This builds trust, which is clearly a strong asset for the brand.

Social Perception

Highly Regarded for Quality, Trusted Brand, Effective Product, Personal and Caring, Ethical Choice, Worth the Price (for most)

Copy Examples

• •Headline: Stop Just Feeding. Start Nourishing. Body: Your fish deserve more than fillers. LEGIT. Fish Food is packed with all-natural Mysis shrimp and vital nutrients, processed at low temps to keep the goodness in. See the vibrant difference. Feed LEGIT. Call to Action: Discover Healthier Fish Today!
• •Headline: Real Hobbyist. Real Food. Real Results. Body: Born from a passion for thriving aquariums, LEGIT. Fish Food is crafted by Fish Tank Mike for your fish. No compromises, no "mystery meat" – just pure, sustainable nutrition that makes colors pop and fish flourish. Call to Action: Join the LEGIT. Family!
• •Headline: Less Waste, More Wow! Body: Tired of cloudy water and lackluster fish? LEGIT. Fish Food’s highly digestible, low-ash formula means cleaner tanks and more vibrant, active fish. Because what goes *in* your fish matters as much as what stays *out* of your water. Call to Action: Feed Clean, See the Sheen!
• •Headline: Fuel Their Fun. The LEGIT. Way. Body: Watch your fish go wild for the taste and thrive on the benefits! Our Mysis shrimp-rich pellets are what your aquarium has been missing. More energy, brighter colors, and the peace of mind that you’re feeding the best. Call to Action: Get Your Sample & See the Excitement!
• •Headline: Good for Your Fish. Good for the Hobby. Body: With every bag of LEGIT. Fish Food, you’re not just giving your fish premium, sustainably sourced nutrition. You’re also supporting Project Piaba and helping keep the aquarium hobby we love alive and thriving. Call to Action: Make a LEGIT. Impact.