Brand Tone

Fashion-forward, empowering, friendly, vibrant, sassy, young at heart, trendy, and engaging.

Brand Values

• •Self-expression and Individuality
• •Trendiness and Fashion-Forwardness
• •Empowerment
• •Accessibility and Convenience
• •Connection and Community

Best Practices

• •Embrace the "Don't Tell Me What To Wear" Attitude: All copy should exude confidence, independence, and a touch of sass. Use empowering language that encourages self-expression.
• •Stay Current and Trendy: Incorporate current slang (appropriately), emojis, and a conversational style that resonates with young, fashion-forward individuals. Keep the language fresh and exciting.
• •Be a "Fashionable Friend": While sassy and bold, the tone should also be approachable, inclusive, and supportive. Offer style advice and engage with the audience like a trusted friend.
• •Focus on Individuality and Vibrancy: Highlight how LEGiT clothing helps customers express their unique personalities. Use vivid and energetic descriptions.
• •Develop Comprehensive Brand Voice Guidelines: Document the brand's personality traits, tone dimensions (e.g., playful, inspiring, bold), and provide clear "do's and don'ts" for all content creators to ensure consistency across all platforms. This includes consistent use of key phrases or hashtags related to the brand's core message.

Social Perception

Positive for trendiness and affordability, seen as a go-to for young fashionistas, good online shopping experience, associated with "glam" and style, empowering.

Copy Examples

• •Headline: Your Style. Your Rules. 🔥 Body: Don't let anyone dictate your vibe. Snag the latest drops that scream YOU. Shop LEGiT. #DontTellMeWhatToWear #LEGITLooks
• •Headline: 🔥 Obsessed is an understatement. Body: Our new collection just hit, and it's everything you've been dreaming of. Be bold, be you, be LEGiT. ✨ What piece are you copping first? 👇
• •Headline: Level Up Your Look 🚀 Body: Why fit in when you were born to stand out? LEGiT brings you the fits that turn heads and start trends. Own it. #StyleGameStrong #LEGiTFashion
• •Headline: Girl, You Got This. And We Got The Outfit. 😉 Body: Confidence looks good on you. So does our new range. Express yourself, unapologetically. Shop the collection now and make 'em stare. #BeLEGiT #FashionFreedom
• •Headline: Weekend Mood: Sassy & Stylish 👑 Body: Your closet called, it needs a LEGiT upgrade. Get ready to slay your weekend with looks that are as vibrant and unique as you are. #OOTDInspo #LoveItLEGiT