Brand Tone

Passionate, Knowledgeable, Craftsman/Artisanal, Personal & Approachable, Premium & Quality-Focused, Enthusiast-Oriented

Brand Values

• •Quality Craftsmanship
• •Customer Focus & Service
• •Authenticity & Passion
• •Community Engagement
• •Advocacy

Best Practices

• •Emphasize the "Craft" and "Passion": Consistently use words like "handcrafted," "artisanal," "meticulously developed," "passion," and "labour of love" to reinforce the brand's dedication to quality and its origins.
• •Share the Story: Weave in elements of the founder's journey, expertise, and even the Roman history inspiration to create a personal connection and differentiate from mass-market brands.
• •Focus on Flavour Nuance, Not Just Sweetness: When describing e-liquids, highlight the complexity, balance, and authentic taste profiles, appealing to vapers looking for a more sophisticated experience.
• •Be an Accessible Expert: Maintain an approachable and knowledgeable tone. Offer helpful advice (like the steeping blog post) and be open to questions, reinforcing the "personal touch" value.
• •Maintain Visual Consistency: Ensure that product packaging, website design, and any marketing materials reflect the "premium," "stylish," and "quality" feel mentioned in reviews. The current label designs seem to align well with this.

Social Perception

Positive among Engaged Vapers, Respected Small Business, Limited Mainstream Awareness, Trusted by some Retailers

Copy Examples

• •LegioX: Where Roman Passion Meets Vaping Perfection. Born from a love of history and a dedication to flavour, LegioX e-liquids are handcrafted in the UK. Each bottle is a testament to months of meticulous crafting, delivering a truly premium vaping experience. Taste the difference passion makes.
• •Tired of Overly Sweet? Discover True Flavour Depth with LegioX. Our e-liquids are expertly balanced, designed for discerning palates. From the award-winning Amalfi Lemon to the rich Britannia Custard, experience nuanced flavours that are satisfying, not saccharine. Your all-day vape awaits.
• •Join the Legion of Flavour. Handcrafted E-Liquids by Vapers, for Vapers. We’re a small UK company with a big heart for authentic taste. Founded by an enthusiast with years of experience, LegioX offers unique, small-batch e-liquids and premium hardware for the ultimate vape. Got questions? We’re here to help!
• •The Art of E-Liquid: Meticulously Developed. Perfectly Balanced. At LegioX, we don't rush perfection. Our signature e-liquids are the result of dedicated experimentation, ensuring every puff delivers exceptional taste and quality. Explore our Custard and Lemonade ranges today.
• •LegioX – Elevate Your Vape. From Premium E-Liquids to High-End Mods. Whether you're seeking complex, handcrafted UK e-liquids or the finest rebuildable gear and mechanical mods from artisans like Infinite Modz, LegioX is your source for a superior vaping journey.