Tono de Marca

elegant, sophisticated, and confident. It is also aspirational and appreciative of quality and artistry. The language used is refined but accessible, aiming to make the customer feel understood and catered to. There's an undercurrent of exclusivity without being overtly unapproachable. The tone is also welcoming and helpful when it comes to customer service.

Valores de Marca

• •Quality & Craftsmanship: Emphasis on high-quality materials (Italian fabrics and yarns, European luxury fabrication techniques) and meticulous artisan attention to detail.
• •Timeless Elegance: Designs that are classic yet distinctive, embodying "casual elegance."
• •Individuality & Exclusivity: Offering unique prints and limited production runs, appealing to women who seek distinctive clothing.
• •Comfort: Creating clothing that is not only beautiful but also comfortable to wear.
• •Artistic Inspiration: Drawing inspiration from art, nature, and travel for their colorful and vibrant collections.
• •Customer Focus: Providing a welcoming shopping environment and knowledgeable, attentive service.
• •Heritage: A family-owned business with a history dating back to 1985.

Mejores Prácticas

• •Embrace Sophisticated Language: Use refined vocabulary that speaks to elegance and quality, but avoid overly complex or alienating jargon. Keep sentences clear and gracefully constructed.
• •Highlight Craftsmanship and Origin: Consistently mention the Italian fabrics, European techniques, and attention to detail. This reinforces the brand's commitment to quality and its luxury positioning.
• •Focus on the "Leggiadro Woman": Tailor copy to resonate with the target audience – a well-traveled, discerning woman who values quality, distinction, and comfort. Speak to her lifestyle and aspirations.
• •Use Evocative and Sensory Descriptions: Describe the feel of the fabrics, the richness of the colors, and the inspiration behind the prints to create a more immersive and aspirational experience.
• •Maintain Visual and Verbal Harmony: Ensure that the tone of the copy aligns perfectly with the visual aesthetic of the brand (e.g., the "jewel-box setting" of stores, the artistic presentation of clothing on social media). The elegance conveyed in images should be mirrored in the words used.

Percepción Social

high-end, luxury women's apparel brand catering to a mature, affluent, and discerning clientele. Customers likely associate the brand with Italian-inspired style, vibrant colors, unique prints, and superior quality fabrics. The brand is seen as a provider of investment pieces rather than fast fashion. The high price point is generally understood to be a reflection of the quality, craftsmanship, and exclusivity of the garments. Those who shop at Leggiadro are likely perceived as well-traveled, sophisticated, and appreciative of fine details and enduring style.

Ejemplos de Copy

• •Headline for a new collection email: "Effortless Elegance, Woven in Italy. Discover the New Leggiadro Collection – Where Artistry Meets Everyday Grace."
• •Instagram caption for a vibrant print blouse: "Let your style speak volumes. Our latest silk blouse, adorned with a signature Leggiadro print, is a testament to the beauty of detail and the luxury of Italian craftsmanship. Designed for the woman who walks with confidence and lives in color. #LeggiadroStyle #LuxuryItalianFashion #UniquePrints"
• •Website banner for a seasonal promotion: "Embrace the Season with Leggiadro. Curated pieces in exquisite fabrics, designed to bring a touch of sophisticated comfort to your wardrobe. Explore timeless styles, artfully crafted."
• •Facebook post about their in-store experience: "Step into a Leggiadro boutique and discover a sanctuary of style. Our attentive stylists are dedicated to helping you find pieces that perfectly express your individuality with elegance and ease. Experience the art of dressing, beautifully. #LeggiadroBoutique #PersonalStyling #CasualElegance"
• •Product description for a classic pant: "The foundation of a sophisticated wardrobe: our impeccably tailored stretch-cotton pant. Crafted from the finest Italian fabric for unparalleled comfort and a flawless fit, this piece embodies Leggiadro's commitment to timeless style and everyday luxury. Versatile, elegant, and effortlessly chic."