Brand Tone

Passionate & Enthusiastic, Knowledgeable & Authoritative, Community-Focused, Dedicated & Customer-Oriented (aspirational), Respectful (of history)

Brand Values

• •Preservation of History
• •Passion for the Hobby
• •Quality and Scale Realism
• •Community Engagement
• •Customer Support (striving for)

Best Practices

• •Embrace the "KEEP 'EM FLYING" Ethos: Let this motto and the underlying value of preserving aviation history permeate all communications. Copy should evoke a sense of respect, admiration, and enthusiasm for warbirds and their stories.
• •Speak as a Passionate Expert, Not Just a Retailer: Use language that reflects deep knowledge and genuine love for RC aviation. Share insights, tips (perhaps via blog posts or social media), and connect with the technical and historical aspects that enthusiasts appreciate.
• •Foster a Sense of Community: Address the audience as fellow pilots and enthusiasts. Encourage interaction, user-generated content, and discussions. Use inclusive language ("we," "us," "our community").
• •Highlight Detail and Authenticity: When describing products, focus on the scale realism, quality of materials, and the connection to the full-scale aircraft. This appeals to the discerning hobbyist who values accuracy.
• •Be Transparent and Approachable (Especially in Customer Service Communications): While maintaining a passionate tone, ensure that customer service communications are clear, empathetic, and aim for resolution. Acknowledge issues when they arise and communicate steps being taken, reinforcing the idea that they are "one of the good ones" in the hobby, as some customers have stated.

Social Perception

Enthusiast Hub, Generally Positive Product Reputation, Mixed Customer Service Experience, Passionate Leadership, Evolving Brand

Copy Examples

• •Headline: More Than a Model. It's a Legend. Keep History Flying. Body: At Legend Hobby, we don't just sell RC planes; we preserve legacies. Each warbird in our collection is a tribute to the heroes who flew them. Expertly crafted for discerning pilots, our models bring history to your airfield. Experience the thrill, honor the past. #KeepEmFlying
• •Product Feature (e.g., Skyraider): Own a Piece of Skyraider History. Body: The Legend Hobby 86" A-1 Skyraider isn't just built; it's engineered with passion by fellow warbird pilots. From its scale lines to its commanding presence in the air, this Skyraider is your connection to an iconic era. Ready to make some thunder? [Link to product]
• •Community Engagement Post: What Legend Are You Flying This Weekend? Body: To us, every flight is a story. Share a photo of your Legend Hobby warbird in action using #LegendHobbyFlights! We're a community "For Warbird Pilots, By Warbird Pilots," and we love seeing these historic aircraft take to the skies once more. Let's "KEEP 'EM FLYING" together!
• •About Us Snippet: Fuelled by Passion, Guided by History. Body: For over 28 years, our president, Thomas, has lived and breathed RC aviation. That same dedication is the bedrock of Legend Hobby. We meticulously source and develop warbirds that aren't just beautiful to behold but exhilarating to fly. Join the Legend Hobby family – your one-stop warbird shop.
• •New Product Announcement: Incoming Legend! Pre-Order the [New Plane Name] Today! Body: Get ready to command the skies with our latest arrival – the [New Plane Name]! We've poured our passion for historical accuracy and flight performance into this incredible scale model. Be among the first to own this future legend. Limited quantities available for pre-order. Don't miss out! [Link]