Brand Tone

Trustworthy and Reliable, Customer-centric and Service-Oriented, Professional and Direct, Value-Driven

Brand Values

• •Authenticity
• •Customer Satisfaction
• •Quality
• •Reliability & Trust
• •Value
• •Efficiency

Best Practices

• •Prioritize Trust and Authenticity: Always lead with messaging that reinforces the genuineness of products and the reliability of the service. Use phrases like "100% Authentic," "Trusted Dealer," "Genuine Brands."
• •Keep it Customer-Focused: Frame benefits around the customer's needs and desires (e.g., "Find your perfect fit," "Step out in style, faster," "Shop with confidence"). Address potential concerns proactively (e.g., easy returns, secure shopping).
• •Be Clear and Direct: Avoid overly casual slang or hype. Provide information straightforwardly. Ensure calls to action are clear and unambiguous.
• •Highlight Value and Service: Consistently mention key service benefits like fast/free shipping, responsive customer support, and competitive pricing where appropriate. This reinforces the value proposition beyond just the product itself.
• •Maintain a Professional Yet Approachable Demeanor: While the tone is professional, it should still feel accessible and helpful. Respond to queries and feedback politely and efficiently across all channels.

Social Perception

A legitimate and trustworthy source for branded footwear, Efficient and reliable in terms of delivery, A good place to find a wide variety of brands and styles, Generally offering good value for money

Copy Examples

• •Headline: Step into Authenticity. Step into Legend. Body: For over 30 years, Legend Footwear has been your trusted source for 100% genuine branded footwear. Discover your perfect pair from over 100 renowned brands, delivered fast and free in the UK. Shop with confidence, satisfaction guaranteed.
• •Headline: Real Brands. Real Value. Legendary Service. Body: Why choose Legend Footwear? Because we believe in offering authentic top-brand shoes at prices you'll love, backed by customer service that’s with you every step of the way. Enjoy swift dispatch and our 30-day money-back guarantee.
• •Headline: Your Favourite Brands, Faster Than Ever. Body: Don't wait to wear what you love. At Legend Footwear, we dispatch orders within 24 hours, offering free UK delivery and a next-day option. From Dr. Martens to Birkenstock, find your legendary style today.
• •Social Media Post (Image: A popular sneaker like a Nike Air Max or a classic Dr. Martens boot): Caption: Timeless style, trusted quality. ✨ Legend Footwear brings you the best from iconic brands, ensuring 100% authenticity and unbeatable service. What legendary pair are you rocking today? #LegendFootwear #AuthenticBrands #StyleStatement #FastDelivery
• •Email Subject: ✅ Your Next Favourite Pair Awaits (Plus Free Delivery!) Body: Hi [Customer Name], Looking for genuine branded footwear without the hassle? Legend Footwear offers a curated selection of top brands, from everyday comfort to the latest trends. With over 200,000 positive reviews, fast dispatch, and free UK delivery, finding your perfect shoes has never been easier. Explore our new arrivals!