Brand Tone

Innovative & Tech-Forward, Practical & Urban-Focused, Quality-Conscious & Reliable, Approachable & Customer-Oriented, Eco-Conscious & Solution-Oriented

Brand Values

• •Innovation and Technology
• •Quality and Durability
• •Sustainability and Eco-Friendliness
• •Urban Mobility and Convenience
• •Customer Satisfaction and Support
• •Accessibility and Affordability

Best Practices

• •Prioritize "Smart" and "Innovative": Consistently highlight the technological aspects like the MAHLE system, app integration, and intelligent features. Use words like "smart," "connected," "advanced," "innovative," and "next-generation."
• •Emphasize Practicality and Convenience: Focus on the benefits for urban riders, such as foldability, ease of storage, lightweight design (where applicable), and suitability for commuting. Use terms like "urban mobility," "compact," "versatile," "effortless," and "convenient."
• •Showcase Quality and European Heritage: Mention the Spanish design, Portuguese manufacturing, and German technology to build trust and underscore quality. Use phrases like "expertly crafted," "precision engineered," "durable," and "reliable."
• •Maintain an Approachable and Solution-Oriented Voice: Address customer needs directly and position the eBikes as solutions to urban travel challenges (e.g., traffic, parking, sustainability). Keep the language clear, direct, and benefit-driven.
• •Infuse a Sense of Eco-Conscious Responsibility: Subtly weave in the environmental benefits of choosing an eBike. Use terms like "sustainable," "eco-friendly," "greener commute," and "reduce your footprint."

Social Perception

Positive product performance, good value for money, appreciation for foldability and design, responsive customer service, European brand identity.

Copy Examples

• •Headline: Ride Smarter, Not Harder. Your City, Unfolded. Body: Experience the seamless blend of German engineering and urban practicality with Legend eBikes. Our smart, foldable eBikes integrate the advanced MAHLE system, making your commute intuitive and your adventures limitless. Fold, ride, and conquer your day.
• •Headline: Legend eBikes: European Quality, Urban Freedom. Body: Crafted in Portugal with Spanish design ingenuity, Legend eBikes are built for the modern urban explorer. Navigate the cityscape with reliable power, intelligent features, and the convenience of a bike that adapts to your life. Go further, greener, and with legendary style.
• •Headline: Unlock Your City. The Future of Commuting is Here. Body: Tired of traffic? Discover the Legend eBike difference. Our innovative electric bikes offer powerful performance, smart connectivity, and a compact folding design. Effortless riding, easy storage, and a smaller carbon footprint – that's the Legend promise.
• •Headline: Smart Tech, Smooth Ride, Sustainable Choice. Body: Legend eBikes merge cutting-edge MAHLE Smartbike technology with rider-focused design. Enjoy customizable assistance, track your journeys, and experience unparalleled comfort. Make the switch to a smarter, cleaner way to travel.
• •Headline: Don't Just Commute. Command Your Journey with Legend. Body: Engineered for performance and designed for life, Legend eBikes empower you to take control of your urban travel. With robust construction, intelligent features, and a commitment to quality, every ride is an experience. Feel the difference. Ride Legend.