Brand Tone

aspirational, empowering, luxurious yet accessible, confident, and friendly

Brand Values

• •Quality
• •Consistency
• •Transparency
• •Inclusivity & Welcome
• •Empowerment
• •Innovation
• •Client-centricity
• •Efficient Luxury

Best Practices

• •Embrace "Legendary" Language: Consistently use words like "Legendary," "empower," "radiant," "transform," "unrivaled," and "sanctuary" to reinforce the aspirational and empowering tone. Refer to clients as "Legends."
• •Highlight Quality & Expertise: Always mention the use of high-quality products, skilled/trained artists, and innovative treatments to underscore the luxury and results-oriented aspect of the brand.
• •Maintain a Welcoming & Inclusive Voice: While luxurious, ensure the language is inviting and speaks to "all." Emphasize the "safe space" and personalized attention.
• •Be Clear and Confident: Reflect the brand's transparency value in copy by being straightforward about what clients can expect. Use a confident tone that assures clients of the results and experience.
• •Stay Visually Cohesive: Ensure that the tone of the copy is mirrored in the visual elements used across all platforms – polished, aspirational, and high-quality imagery and videography. This is particularly important for platforms like Instagram and Pinterest.

Social Perception

Positive: Generally, Legendary Spa is perceived positively by its clients. They are praised for high-quality services, skilled technicians, innovative treatments (especially nail services), and a friendly, welcoming atmosphere. The transparent pricing is also a noted positive. Clients often refer to their experiences as "unparalleled" and the salon as a "go-to spot". Aspirational: The branding and service quality position them as a luxury or premium service provider in the aesthetic field. Growing Reputation: They are described as having "quickly become one of the most talked-about businesses in Chicago" for their unique offerings. Areas for Attention: While overwhelmingly positive, isolated negative reviews, such as one on the BBB website regarding a specific customer service issue, suggest that maintaining consistent high levels of service recovery is important.

Copy Examples

• •Headline: Unlock Your Legendary. Body: Beyond beauty, it's a feeling. Experience bespoke treatments designed to let your true self shine. Book your transformation. #BeLegendary
• •Headline: Quality You Deserve. Luxury You'll Love. Body: At Legendary Spa, we blend expert artistry with the finest products because you deserve nothing less. Step into our sanctuary and discover your most radiant self.
• •Headline: Transparent Beauty, Tangible Results. Body: No guesswork, just gorgeous. Our clear pricing and innovative services like the renowned Legendary Gel Overlay ensure you leave feeling confident and empowered. See our services.
• •Headline: Your Glow-Up Starts Here. Body: From flawless nails to radiant skin, our Legendary artists are dedicated to your unique beauty goals. In our welcoming space, everyone is a Legend. Find your service.
• •Headline: Don't Just Dream of Perfect Lashes. Own Them. Body: Our lash experts craft everything from subtle enhancements to show-stopping extensions. Step out feeling Legendary. Book your lash journey.