Brand Tone

Informal, Community-Focused, and Enthusiast-Driven

Brand Values

• •Wellness and Enhancement
• •Quality and Selection
• •Exclusivity and Community
• •Myth and Legend

Best Practices

• •Embrace the "Legend" and "Cryptid" Mythos: Consistently use words like "legendary," "mythic," "uncommon," and "discover" to build on the brand's unique identity. Connect products to the idea of rarity and lore.
• •Use Insider Language Authentically: Continue using terms like "710," "420," "rosin," and "resin" that resonate with the target audience. This shows the brand is a genuine part of the culture, not just an outsider capitalizing on it.
• •Prioritize Wellness and Empowerment: Frame product benefits around enhancing life and personal wellness, aligning with the "wellness sanctuary" mission. Use empowering and positive language.
• •Foster a Sense of Community: Write copy that speaks directly to "members" or "legends." Ask questions and encourage sharing to build an engaged community around the brand's shared values.
• •Maintain an Informal, Approachable Tone: Keep the language friendly, direct, and conversational. Avoid overly corporate or sterile phrasing to ensure the brand feels like it's run by passionate enthusiasts for passionate enthusiasts.

Social Perception

The general perception of the "Legendary Smoke" name is positive, seen as a reliable one-stop shop with friendly staff and a great selection. The brand name, combined with its niche cannabis focus, attracts enthusiasts who identify with a distinct culture.

Copy Examples

• •A new legend has arrived. Introducing [Product Name], a strain whispered about in circles and now available for our medical members. Unlock a new level of wellness. #LegendarySmoke #MaineCannabis #CryptidCannabis
• •It's that time again. Our 7/10 OIL celebration is on! Stock up on legendary resins and rosins with 20% off for all medical card holders. Don't miss out on the mythic savings.
• •You're part of the Legendary family. What's the strain that's made the biggest impact on your wellness journey? Share your story in the comments below.
• •The landscape of cannabis is always changing. Our latest blog post dives into [Topic, e.g., the latest extraction techniques]. Stay legendary, stay informed. Link in bio.
• •Exclusive for our Legends: This week only, buy one edible, get the second 25% off. Because your wellness journey deserves a legendary treat. #MedicalOnly #CannabisCommunity