Brand Tone

Enthusiastic, Passionate, Confident, Authoritative, Approachable, Community-Oriented, Slightly Edgy/Attitude-Driven, Direct, Product-Focused

Brand Values

• •Quality and Craftsmanship
• •Customer Satisfaction
• •Individuality and Customization
• •Heritage and Passion for Riding
• •Practicality and Ease of Use

Best Practices

• •Embrace the "Legendary" Lifestyle: Consistently use language that evokes a sense of pride, individuality, and a passion for the open road and motorcycle culture. Think "epic," "iconic," "unleash," "command."
• •Highlight Craftsmanship and "Made in USA": Where applicable, weave in the quality of materials and American manufacturing. This reinforces value and trust.
• •Speak the Rider's Language (Authentically): Use terms and a tone that resonate with motorcycle enthusiasts (e.g., "wrenching," "attitude," "stance") but avoid forced slang. The phrase "Days on the open road start with evenings wrenching in the garage" is a good example of this.
• •Balance Attitude with Approachability: While an edgy, confident tone is part of the brand, ensure it remains welcoming and supportive, reflecting good customer service. Encourage community interaction.
• •Be Direct and Benefit-Oriented: Clearly communicate what the product does and how it enhances the bike and the riding experience (e.g., "gives your bike some extra attitude," "easy to install"). Focus on both the aesthetic and practical benefits.

Social Perception

Positive, Reliable, Value for Money, Enhances Bike "Attitude"

Copy Examples

• •Headline: Forge Your Legend. Body: Don't just ride. Command the road. Our custom parts aren't just metal and leather; they're your statement. Built with American pride, designed for riders who demand the best. Make your bike as legendary as the rides you'll take.
• •Headline: Garage-Built Attitude. Road-Ready Quality. Body: Those hours in the garage? They're about to pay off. Our world-famous gas tank lift kits and easy-to-install lowering kits give your Harley the aggressive stance it deserves. Unleash the beast.
• •Headline: More Than Parts. It's Your Legacy. Body: Every bolt, every bracket, every stitch is a step towards perfection. We craft our gear for the long haul, because legendary isn't built overnight. Experience the difference quality American craftsmanship makes.
• •Social Media Post: Image: Customer's bike with newly installed Legendary Cycles parts. Text: John's [Motorcycle Model] is now officially legendary! 🤘 That [Specific Part, e.g., Coffin Tank Lift] is giving it some serious attitude. What are you wrenching on this weekend? Show us your build! #LegendaryCycles #MakeEveryRideLegendary #HarleyCustom #GarageBuilt
• •Product Description Snippet (for a lowering kit): Text: Drop it like it's hot. Our SUPER EASY No Shock Removal Lowering Kit for Softails gets your bike looking mean and low without the usual garage headache. Quality build, legendary results. Get the attitude you're after.