Brand Tone

Innovative, Educational, and Passionate

Brand Values

• •Innovation
• •Connection & Transparency
• •Customer Empowerment & Confidence
• •Quality & Authenticity
• •Enjoyment & Experience

Best Practices

• •Develop a Brand Voice Guide: Create a document that outlines the brand's personality, tone adjectives (e.g., innovative, passionate, approachable, expert), preferred vocabulary, and things to avoid. This ensures everyone writing for the brand is aligned.
• •Always Prioritize the "Why": Continuously reinforce the brand's core mission – in Legameria's case, making wine discovery easier and more enjoyable through innovation and connection with producers. Let this purpose shine through in all communications.
• •Speak the Customer's Language (while maintaining expertise): While showcasing wine knowledge is important, avoid overly technical jargon unless explained. The tone should feel expert yet accessible, empowering the customer rather than intimidating them.
• •Highlight the Unique Selling Proposition (USP): Consistently weave in the innovative "online tasting" and "taste map" features as a key benefit, explaining how it solves a customer pain point (uncertainty in online wine selection).
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media, email marketing, and any advertisements is harmonious. This builds a strong, recognizable brand identity.

Social Perception

Legameria is likely perceived as an innovative online wine retailer with a unique system for wine selection. They may be seen as a specialized and knowledgeable source for Italian wines, with a focus on connecting consumers with the stories of the producers. The technological aspect of their "taste map" could appeal to customers who are curious about new ways to discover and purchase wine, and those who may feel intimidated by traditional wine selection methods. Their association with premium non-alcoholic options like Six Barrel Soda could broaden their appeal to a wider audience interested in quality beverages. The lack of readily available widespread customer reviews in the initial search makes it harder to gauge broader public perception beyond what is presented in their own materials and press features.

Copy Examples

• •Headline: Tired of guessing? Discover your next favorite wine with scientific precision. Our Taste Map technology decodes flavor so you don't have to. Body: At Legameria, we're revolutionizing how you find wine. Explore unique Italian vintages, understand their nuances through our innovative online tasting experience, and buy with absolute confidence. Your perfect bottle is just a click away.
• •Headline: Beyond the Label: Meet the Artisans Behind Your Wine. Body: We believe every bottle tells a story. Legameria connects you directly to the passionate vintners of Italy. Learn about their heritage, their land, and the love poured into every grape. Taste the tradition.
• •Headline: Don't Just Drink Wine, Experience It. Legameria's Curated Pairings. Body: Elevate your meals from simple to sensational. Our expertly selected wine and recipe pairings are designed to unlock new dimensions of flavor. Let us guide your palate on a delicious journey through Italy.
• •Headline: The Future of Wine Selection is Here. See, Click, Sip. Body: Forget confusing descriptions. Legameria's groundbreaking 'Online Tasting' visually maps the taste profile of each wine. Intuitively find the notes you love – from bold and robust to light and crisp. It's wine shopping, reimagined.
• •Headline: From Ancient Vines to Your Table: Authentic Italian Wines, Delivered. Body: Legameria brings you the heart of Italian winemaking. We partner with family-run wineries dedicated to quality and tradition. Explore rare finds and celebrated classics, all chosen to bring you an unparalleled tasting experience.