Brand Tone

Friendly, Enthusiastic, Playful, Whimsical, Community-Focused, Imaginative, and Nurturing.

Brand Values

• •Play and Imagination
• •Family and Community
• •Quality and Curation
• •Experience
• •Nurturing Future Generations
• •Customer Focus
• •Joy and Fun

Best Practices

• •Embrace "The Magic of Play": Always circle back to the core idea of wonder, imagination, and the joy of play. Use evocative language that sparks a sense of nostalgia and excitement.
• •Be Genuinely Enthusiastic and Friendly: Write as if you're a passionate toy expert sharing your favorite finds with a friend. Use exclamation points judiciously to convey excitement, and maintain a warm, approachable voice.
• •Focus on Family and Community: Frame toys not just as products, but as tools for connection, creating memories, and bringing families together. Highlight community events and shared experiences.
• •Highlight Quality and Purpose: Emphasize the curated nature of the toy selection, focusing on toys that offer lasting value, encourage development, and are built to be cherished, aligning with the mission to nurture future generations.
• •Keep it Playful and Imaginative (Even When Informative): Whether describing a product or announcing an event, infuse a sense of fun and creativity. Use storytelling and vivid descriptions to bring the toys and the play experience to life.

Social Perception

Legacy Toys is largely perceived very positively by customers and the public. They are seen as a cherished local business, especially in Minnesota and North Dakota, that provides a unique and high-quality alternative to big-box toy retailers. Customers appreciate the wide selection, the quality of toys, and the engaging in-store experiences. The staff is often praised for being helpful and knowledgeable. The brand is viewed as an asset to the community, promoting family values and creative play. Their efforts to provide educational resources and support educators are also noted. Despite some challenges like the Mall of America store closure, the brand is generally seen as growing and adapting, particularly with its successful online expansion. Online forums and reviews indicate that customers trust Legacy Toys for legitimate products and good service.

Copy Examples

• •Headline: Rediscover the Magic of Play. Body: At Legacy Toys, we believe in giggles that echo, stories that come alive, and adventures born from imagination. Explore our handpicked collection of toys that spark joy and create unforgettable family moments. What wonders will you build today? Call to Action: Shop Now & Ignite Imagination!
• •Headline: More Than Just Toys, It's a Legacy of Fun. Body: From classic wooden blocks to the latest STEM wonders, every toy at Legacy Toys is chosen to inspire, educate, and entertain. Join our community of playful families and help nurture the next generation of creative thinkers! Call to Action: Explore Our Collections!
• •Headline: Unbox a World of Wonder! Body: Remember that feeling? The pure excitement of a new toy? We’re bottling that magic. Legacy Toys brings you unique finds and beloved brands that turn any day into an adventure. Call to Action: Find Your Next Favorite Toy!
• •Headline: Where Playtime Dreams Come True. Body: Step into Legacy Toys – in-store or online – and let your imagination take flight! Our friendly toy experts are here to help you find the perfect plaything to create lasting memories and endless smiles. Call to Action: Visit Us or Shop Online Today!
• •Headline: Fueling Young Minds, One Toy at a Time. Body: Legacy Toys is passionate about the power of play. We curate toys that encourage curiosity, problem-solving, and joyful learning. Because the greatest legacy we can leave is a world full of inspired, creative kids. Call to Action: Discover Educational & Fun Toys!