Brand Tone

Playful and Imaginative, Family-Oriented and Nurturing, Enthusiastic and Welcoming, Quality-Conscious, Community-Focused

Brand Values

• •Imagination and Creativity
• •Play
• •Family
• •Quality
• •Nurturing Future Generations
• •Creating Lasting Memories
• •Experiential Engagement

Best Practices

• •Always Emphasize "Play" and "Imagination": These are core to the Legacy Toys identity. Use words like "explore," "create," "discover," "wonder," and "adventure" frequently.
• •Maintain a Warm, Family-Centric Voice: Address parents and children in a welcoming and inclusive manner. Highlight the joy of shared family experiences.
• •Focus on Quality and Lasting Value: When describing products, subtly weave in their durability and potential to become cherished items, rather than just fleeting trends.
• •Inject Enthusiasm and Wonder: Copy should reflect the exciting and engaging atmosphere of their stores. Use evocative language that paints a picture of a magical experience.
• •Connect to the "Legacy" Concept: Remind the audience that these toys and experiences are about creating lasting memories and contributing to a child's positive development, building their own "legacy."

Social Perception

Positive Customer Experiences, Valued In-Store Experience, Recognized for Growth, Community Asset, Concerns about Recent Challenges

Copy Examples

• •Headline: Unlock a Universe of Wonder! Body: At Legacy Toys, we believe play is the key to unlocking imagination. Discover toys that spark creativity and build lasting memories for the whole family. Explore, Imagine, Create! Call to Action: Visit us in-store for an adventure or shop online today!
• •Headline: More Than Just a Toy Store, It's a Family Adventure! Body: Step into Legacy Toys and experience the magic. From interactive play areas to a curated selection of quality toys, we're here to help your family laugh, grow, and play together. Call to Action: Find your nearest Legacy Toys and start your adventure!
• •Headline: Nurturing Tomorrow's Innovators, Today. Body: Our mission is to foster the next generation of leaders and creative thinkers through the power of play. Choose from our wide range of educational and STEM toys designed to inspire. Call to Action: Shop our STEM collection and ignite a passion for discovery!
• •Headline: The Legacy of Play Starts Here. Body: We handpick every toy for its quality and ability to spark joy and learning. Create cherished family moments that will last a lifetime with Legacy Toys. Call to Action: Discover timeless toys for endless fun!
• •Headline: Remember the Joy of a Great Toy? We Keep That Magic Alive. Body: Legacy Toys is dedicated to bringing back that sense of wonder with high-quality, imaginative toys that stand the test of time. Because the best legacy is one filled with happy memories. Call to Action: Explore our collection and find a new favorite!