Brand Tone

aspirational and respectful, professional yet accessible, aiming to inspire a sense of pride and connection to cultural heritage. Uses elevated language focusing on quality and symbolic value, with recurrent words like "elegance," "majesty," "sophistication," and "legacy" to create a modern yet reverent tone.

Brand Values

• •Heritage & Tradition
• •Quality & Craftsmanship
• •Modern Elegance
• •Identity & Pride
• •Community

Best Practices

• •Always Connect to the "Why": Every piece of copy should, in some way, connect back to the core values of heritage, quality, and modern elegance. Remind the customer that they are not just buying a garment but are investing in a piece of their identity.
• •Use Elevated and Evocative Language: Stick to a vocabulary that reflects the premium nature of the products. Words like "premium," "luxury," "elegant," "timeless," "handcrafted," and "legacy" should be used consistently.
• •Tell a Story: Use product descriptions and social media captions to tell the story behind the designs. Talk about the inspiration, the craftsmanship, and the cultural significance. This adds depth and value to the products.
• •Maintain Visual and Textual Cohesion: Ensure that the tone of the copy is reflected in the visuals used on the website and social media. The images should be as elegant, professional, and aspirational as the words.
• •Engage with Respect and Professionalism: In all customer interactions, from answering questions to responding to comments, maintain the brand's respectful and professional tone. This builds trust and reinforces the brand's values.

Social Perception

Positive. Likely seen as a purveyor of high-quality, authentic, and stylish modest wear for men. Customers are drawn to the brand for its ability to connect them with their cultural heritage in a way that feels relevant and sophisticated. The brand is viewed favorably for honoring the significance of the thobe.

Copy Examples

• •Wear Your Story. The Umar (RA) 2.0 Thobe Is More Than Apparel—It's a Statement. Meticulously crafted and designed for the modern man of faith. Experience the blend of premium fabric and timeless design that honors a powerful legacy. Shop the 4 Caliph Collection now.
• •From Sunset Prayers to Wedding Celebrations. Unmatched Elegance for Every Occasion. Our Premium Moroccan Thobes are designed for versatility. Whether it's a moment of quiet reflection or a joyous gathering, you'll find the perfect blend of comfort, quality, and style. Discover your new favorite thobe today.
• •The Art of Tradition, Reimagined. At Legacy Thobes, we believe in honoring our heritage while embracing the future. Our thobes are a testament to this, with every stitch telling a story of craftsmanship and contemporary style. Begin your legacy with us.
• •It's Not Just a Thobe. It's Your Legacy. What will you be remembered for? Our collection is for those who walk with purpose and pride. Made with the finest materials, each thobe is a symbol of your connection to a rich history and a bright future.
• •Feel the Difference of True Craftsmanship. From the intricate embroidery to the flow of the premium fabric, a Legacy Thobe is an experience in itself. Step into a world of comfort, quality, and unparalleled style. Explore our latest arrivals.