Brand Tone

Empathetic & Supportive, Inspirational & Empowering, Authentic & Truthful, Community-Focused, Respectful & Honoring

Brand Values

• •Purpose: Believing every individual "is designed on purpose and for a purpose."
• •Community Impact: A "burning desire to positively impact the greater military community."
• •Resilience & Strength: Highlighting stories of overcoming adversity.
• •Creative Expression: Providing an outlet for emotions, thoughts, and experiences, especially for military children.
• •Authenticity & Depth: Offering content that is "aesthetically appealing and full of depth."
• •Connection & Support: Fostering a sense of camaraderie and mutual encouragement.

Best Practices

• •Embrace Empathy: Always write from a place of understanding and compassion for the unique challenges and triumphs of military families. Use language that validates their experiences.
• •Focus on "We" and "Our": Foster a sense of community by using inclusive language. Frame content as a shared journey and a collective strength.
• •Highlight Resilience and Positivity (Authentically): While acknowledging difficulties, focus on stories of strength, hope, and positive impact. Avoid overly sentimental or clichéd language; strive for genuine inspiration.
• •Be a "Friend and Mentor": Adopt a supportive, encouraging, and guiding voice. Offer practical insights and heartfelt encouragement rather than just reporting facts.
• •Stay True to Core Values: Ensure all copy aligns with the stated values of purpose, community impact, creative expression, authenticity, and connection. Regularly review content against these guiding principles.

Social Perception

Positive & Appreciative, Seen as a Valuable Resource, Community Builder

Copy Examples

• •Headline: Our Strength, Your Story. Body: Legacy Magazine: Celebrating the resilience and heart of military families. We share your experiences, honor your journey, and connect our community. Discover inspiring narratives and find strength in shared purpose. Call to Action: Read Our Latest Issue | Share Your Story
• •Headline: More Than a Uniform. More Than a Posting. We Are a Legacy. Body: Dive into stories of courage, creativity, and connection from the heart of the military community. Legacy Magazine is your space to be seen, heard, and understood. Call to Action: Subscribe Today & Connect
• •Headline: Finding Purpose in Every Chapter of Service. Body: Life in a military family is unique. Legacy Magazine offers a voice of friendship and mentorship, exploring personal growth, family life, and the enduring spirit of our community. Let's navigate the journey together. Call to Action: Explore Resources & Articles
• •Headline: The Unseen Sacrifices, The Untold Triumphs. Body: At Legacy Magazine, we believe in the power of your story. We provide a platform for authentic expression, celebrating the vibrant lives and unwavering dedication of service members and their loved ones. Call to Action: Join the Legacy Conversation
• •Headline: Cultivating Courage, Celebrating Connection. Body: From creative outlets for military kids to empowering narratives for spouses and veterans, Legacy Magazine is dedicated to enriching the lives of our service community. Find inspiration, support, and a place to belong. Call to Action: Learn About Legacy Kids | Get Involved