Brand Tone

compassionate, respectful, and supportive

Brand Values

• •Quality and Craftsmanship
• •Compassion and Empathy
• •Affordability and Value
• •Legacy and Remembrance
• •Customer Satisfaction and Trust
• •Family Tradition

Best Practices

• •Always write from a place of understanding and compassion. Acknowledge the customer's emotional state and use gentle, supportive language. Avoid overly sales-y or impersonal phrasing.
• •Consistently weave in the family-owned history and century of experience to build trust and reinforce stability and expertise. Phrases like "Since 1920," "Family-owned for generations," or "A tradition of quality" can be effective.
• •Ensure copy reflects the importance of creating a lasting tribute that honors the individual's life and story.
• •Language should be formal where appropriate, but always warm and approachable, avoiding overly casual or flippant remarks.
• •Reassure customers by highlighting the quality of materials (like genuine granite), the lifetime guarantee, and the availability of customer support to guide them through the process.

Social Perception

Legacy Headstones is generally perceived positively by its customers. They are seen as a reliable and trustworthy provider of quality headstones at fair prices. Customers appreciate the ability to customize memorials online, the responsiveness of customer service, and the often-early delivery. The fact that it's a long-standing, family-owned business also seems to contribute to a sense of trust.

Copy Examples

• •Honor a Life, Preserve a Legacy. During life's most difficult moments, Legacy Headstones is here to help you create a beautiful, lasting tribute. With over 100 years of compassionate service and craftsmanship, we offer high-quality granite headstones designed to honor your loved one's unique story. Explore our easy-to-use online designer today.
• •A Century of Craftsmanship, A Lifetime of Memories. At Legacy Headstones, we understand the importance of a memorial that truly reflects the life it represents. As a family-owned business since 1920, we pour care and expertise into every custom-designed headstone, ensuring a timeless tribute backed by our lifetime guarantee.
• •Compassionate Support, Exceptional Quality. That's Our Promise. Choosing a memorial is a deeply personal journey. Legacy Headstones offers a supportive experience, guiding you to create the perfect tribute with high-quality materials and affordable options. Let us help you honor their memory with dignity and love.
• •Your Loved One's Story, Etched in Stone. Preserve precious memories with a custom-designed headstone from Legacy Headstones. Our intuitive online tools and dedicated support make it simple to create a unique and meaningful memorial that celebrates their life and legacy for generations to come.
• •Quality Memorials, Affordable Tributes. Legacy Headstones believes every life deserves a beautiful tribute. We offer premium granite headstones, expert craftsmanship, and a 100% lifetime guarantee, all at prices that respect your family's needs during this tender time. Design your lasting memorial with us.