Brand Tone

Trustworthy & Reliable, Quality-Focused, Craft & Natural, Knowledgeable & Local, Direct & Confident

Brand Values

• •Quality & Purity: Offering clean, unsprayed, high-quality cannabis.
• •Trust & Transparency: Building a brand consumers can rely on; emphasis on knowing where products come from.
• •Natural & Organic Practices: Commitment to organic methods and pesticide-free products.
• •Customer Satisfaction: Implied through the desire to offer products people enjoy and can count on.
• •Local Support/Community: Encouraging support for local producers.

Best Practices

• •Develop a Brand Voice Guide: Document key an Brand Tone words (e.g., trustworthy, pure, natural, knowledgeable, craft), preferred terminology (e.g., "flower" vs. "bud," "cultivated" vs. "grown"), and phrases to avoid. This ensures everyone writing for the brand is aligned.
• •Prioritize Transparency and Honesty: Always back up claims of "clean," "organic," and "high-quality" with factual information about sourcing, growing practices, and testing, if possible. This reinforces the trustworthy aspect of the brand.
• •Educate, Don't Just Sell: Incorporate informative content that aligns with the "Know Your Farmer" value. Explain the benefits of organic practices, different cannabinoids, or terpene profiles to position the brand as knowledgeable.
• •Focus on Quality and Craftsmanship: Use descriptive language that highlights the care and expertise involved in creating the products. Words like "hand-picked," "in-house hybrids," "premium," and "carefully crafted" reinforce this.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website is mirrored in any email marketing, product descriptions, and any future social media or advertising. Regular audits of content can help maintain this consistency.

Social Perception

Customers seem to appreciate the product quality and flavor, as indicated by positive reviews. The brand is perceived as a trusted source for cannabis on the East Coast. There's an expectation of fresh, clean, and effective products. The association with The Hemp Farmacy suggests a leaning towards education and advocacy within the hemp/cannabis space.

Copy Examples

• •Headline: Legacy Farms Cannabis: Pure, Potent, Trusted. Body: Experience the difference with our North Carolina-grown, hand-picked cannabis. We’re committed to clean, organic practices because you deserve nothing less. Discover your new favorite strain today. Call to Action: Shop Now & Taste the Legacy.
• •Headline: Know Your Farmer, Know Your Flower. Body: At Legacy Farms, transparency isn't just a word – it's our promise. Our cannabis is cultivated with care, free from pesticides, and delivered fresh. Quality you can see, feel, and trust. Call to Action: Explore Our Strains.
• •Headline: Craft Cannabis, Rooted in Quality. Body: From our in-house hybrids to your favorite edibles, Legacy Farms delivers an unmatched cannabis experience. We're passionate about providing clean, effective products you can count on. Call to Action: Discover the Craft Difference.
• •Headline: Your East Coast Source for Premium Cannabis. Body: Legacy Farms Cannabis is dedicated to fresh, safe, and high-quality THCA and CBD products. Born in Wilmington, NC, and trusted by cannabis enthusiasts like you. Call to Action: Get Legal Weed Shipped to Your Door.
• •Headline: Elevate Your Experience with Legacy Farms. Body: Searching for consistent quality and unparalleled purity? Our organically-grown cannabis and carefully crafted edibles are designed for discerning consumers. Trust the legacy of clean cannabis. Call to Action: Find Your Perfect Product.