Brand Tone

Enthusiastic, authentic, and aspirational

Brand Values

• •Progression
• •Community
• •Quality & Craftsmanship
• •Adventure & Stoke
• •Passion

Best Practices

• •Lead with Passion, Support with Features: Always start with the "why"—the stoke, the community, the adventure. Then, introduce the "what"—the number of trails, the shuttle system, the camping amenities. People are buying an experience, not just a ticket.
• •Use the "Rider's Language": Incorporate authentic MTB slang like "stoke," "laps," "hero dirt," "flow," "tech," and "berms." This shows you are part of the culture, not just marketing to it.
• •Balance "Pro" and "Family": For every post or ad that highlights a professional rider or a double-black trail, create one that showcases a family, a clinic, or an intermediate rider's success. This maintains the core value of inclusivity.
• •Leverage User-Generated Content (UGC): Continue to center the customer's voice. Share their photos, videos, and positive reviews. A customer's "best day ever" quote is more powerful than any marketing slogan you could write.
• •Emphasize "By Riders, For Riders": Regularly remind your audience of the park's origin story and its connection to Terraflow. This narrative of authenticity and quality craftsmanship is your strongest differentiator from larger, more corporate competitors.

Social Perception

Exceptionally positive. Viewed as a premier destination, authentically core, welcoming to everyone (from families to pros), and transformative for the local riding scene.

Copy Examples

• •Headline: First drop? First flow trail? First time feeling like a hero? It all happens here. Body: At Legacy, progression is for everyone. Our green and blue trails are built with the same passion as our pro lines, designed to build your confidence one perfect berm at a time. This is where "I'm not sure I can do this" becomes the "best day of riding ever." #LegacyBikePark #RideYourLegacy #Montana #FamilyBiking
• •Headline: More Shuttles. More Trails. More Stoke. Body: Your season of progression is waiting. Lock in unlimited laps at Montana's premier shuttle-accessed bike park. The trails are calling. Answer them all summer long. Secure your 2026 Season Pass now.
• •Headline: You thought it was good? We just made it better. Body: You were here. You felt the flow. You shared the stoke. Now, it's time to come back. We've been digging, and the new [Trail Name] is ready to blow your mind. Perfectly sculpted by Terraflow, it's another reason to get back to the backwoods. Book your next shuttle and be the first to leave your tracks.
• •Headline: Forget what you know about bike parks. Body: Built by riders, for riders. No lift lines, just shuttle laps. No braking bumps, just hero dirt. This is Legacy Bike Park in Lakeside, Montana. A rider's paradise nestled near Flathead Lake. Plan your pilgrimage. #BikeLegacy #MTBdestination #ShuttleLaps
• •Headline: Wear The Stoke. Body: Some places are just trails. Others become part of your story. This isn't just a shirt; it's a piece of the Montana backwoods, a reminder of perfect dirt, and a badge of honor from a park built on pure passion. Represent the Legacy.