Brand Tone

Enthusiastic & Playful, Friendly & Community-Focused, Inspirational & Creative, Direct & Informative

Brand Values

• •Joy & Celebration
• •Creativity
• •Quality
• •Customer Satisfaction
• •Accessibility (within Mexico)

Best Practices

• •Embrace Enthusiasm: Use positive language, exclamation points (judiciously), and words that evoke joy, fun, and creativity (e.g., "dazzle," "magical," "celebrate," "vibrant," "deliciously fun").
• •Be Visually Descriptive: Since the products are highly visual, use words that paint a picture. Think "shimmering," "rainbow hues," "sparkling," "glossy," "velvet."
• •Foster Community: Address your audience directly (e.g., "bakers," "creators," "SprinkleLovers"). Ask questions to encourage engagement and make them feel part of the Le Fortune family.
• •Stay Playful but Professional: While the tone is fun, ensure clarity, correct grammar, and that essential information (especially on the website, for transactions, and terms) is conveyed professionally. Maintain a helpful and approachable demeanor in customer service.
• •Inspire Action & Creativity: End calls to action with an inspiring twist. Instead of just "Shop Now," try "Shop Now & Bake Your Dreams!" or "Get Your Sparkle On!" Encourage sharing of creations using brand hashtags.

Social Perception

Go-To Source for Sprinkles, Visually Appealing & Fun, Engaged Community, Responsive (Potentially), Value for Money

Copy Examples

• •Unleash your inner baking artist! ✨ Our new 'Fiesta Fun' sprinkle mix is here to turn your treats into masterpieces. What will you create today? #LeFortuneSprinkles #BakeHappy #SweetCreations
• •Paint your bakes brilliant! 🎨 Introducing our ultra-vibrant gel food color in 'Ocean Dream Blue'. Get ready for a splash of color that wows! Shop now at lefortune.com.mx! #EdibleColor #CakeArt #LeFortune
• •Sweet Deals Incoming! 🎉 Stock up on your favorite sprinkles, fondants, and more with 20% OFF our entire 'Celebration Collection'. Let's make every day a party! #BakingSale #LeFortuneStore #PartyTime
• •Sprinkle emergency! 🧁 Which new sprinkle shape should we launch next? A) Tiny Stars ✨ or B) Mini Hearts 💕? Vote now & help us create magic! #SprinkleLovers #YouDecide #LeFortune
• •💖 Bake Someone Happy! Fresh Ideas & Sweet Surprises Inside from Le Fortune!