Brand Tone

Whimsical and Playful, Friendly and Approachable, Artistic and Creative, Nostalgic and Heartwarming, Detailed and Imaginative

Brand Values

• •Creativity and Originality
• •Quality and Craftsmanship
• •Joy and Positivity
• •Connection and Identification
• •Italian Heritage
• •Customer Engagement
• •Passion

Best Practices

• •Embrace Whimsy and Playfulness: Use lighthearted language, humor where appropriate, and words that evoke a sense of fun and imagination. Let the playful spirit of the ants shine through.
• •Highlight Artistic Detail and Italian Charm: Refer to the intricate details in the artwork and the "Made in Italy" quality. Infuse copy with a sense of warmth and connection to Italian culture.
• •Maintain a Friendly and Inclusive Voice: Address the audience in a welcoming and approachable manner. Use "you" and "we" to foster a sense of community.
• •Focus on Joy and Relatability: Emphasize how the artwork brings smiles and how the ants' antics mirror everyday life, creating a connection with the audience.
• •Stay True to the Artist's Story: Weave in elements of Fabio Vettori's journey and passion, reinforcing the authenticity and personal touch behind the brand.

Social Perception

Positive and Affectionate, Artistically Respected, Family-Friendly, Collectible, Symbol of Italian Creativity, Engaging and Fun

Copy Examples

• •Explore [City Name] like never before! Fabio Vettori's beloved ants are scampering through the iconic streets of [City Name] in this vibrant new print. Discover the charm, the chaos, and the cheeky characters that make this city unique. Bring a piece of Italian whimsy home today!
• •What are Fabio Vettori's ants up to this [Holiday]? 🐜✨ From feasting to festive frolics, they're celebrating in style! Share your favorite holiday memory in the comments below and let's spread the cheer!
• •It all started with a doodle in 1972... Fabio Vettori's imagination brought a tiny world to life, where busy ants navigate the comedy and charm of human existence. Each piece is a testament to decades of passion, Italian craftsmanship, and the joy of seeing the world through a wonderfully whimsical lens.
• •Piece together a world of fun! 🧩 For a limited time, get [Discount Percentage]% off all Fabio Vettori jigsaw puzzles. Perfect for family nights, solo relaxation, or gifting a smile to someone special. Dive into the delightful details!
• •Don't miss a single ant-ic! 🐜 Subscribe to our newsletter for exclusive updates on new arrivals, special offers, and a peek into Fabio Vettori's charming world. Plus, receive a special welcome treat! Join our colony today!