Brand Tone

Playful and Joyful, Empathetic and Educational, Bold and Unapologetic, Approachable and Inclusive, Trustworthy and Discreet

Brand Values

• •Pleasure Positivity
• •Education and Empowerment
• •Destigmatization and Openness
• •Self-Discovery and Self-Care
• •Inclusivity
• •Quality and Safety
• •Discretion and Privacy
• •Community-Focused

Best Practices

• •Embrace Playful Language: Use joyful, enthusiastic, and sometimes cheeky wording. Incorporate fun product names and descriptions that evoke excitement and curiosity rather than clinical or overly technical terms.
• •Educate with Empathy: Weave in educational snippets naturally. Explain benefits and address potential concerns in a supportive, non-judgmental way, reinforcing the brand's foundation in sexual education.
• •Be Bold but Approachable: Don't shy away from direct conversations about sex and pleasure, but ensure the language remains inclusive, inviting, and never alienating. The goal is to normalize, not to shock for shock's sake.
• •Prioritize Empowerment and Self-Discovery: Frame product benefits around personal growth, self-acceptance, and the joy of discovering one's own body and desires. Use "you" focused language to make it personal.
• •Maintain Discretion and Build Trust: While being open in the conversation, always reassure customers about privacy in packaging and purchase. Use language that conveys quality, safety (body-safe materials), and reliability.

Social Perception

Positive and Empowering, Revolutionary and Modern, High Quality and Effective, Fun and Playful, Trustworthy Resource

Copy Examples

• •Headline: Your Body's New Bestie is Here! 😉 Meet Pyaari. Body: Shy about self-love? Pyaari is designed to be so cute and friendly, you'll forget any nerves! With 5 suction modes and 10 vibration patterns, it’s all about discovering what makes YOU happy. Explore, enjoy, and embrace the joy. #PyaariPleasure #SelfLoveJourney
• •Headline: Ready for a Toofaan? 🌪️ Upgrade Your Solo Sessions. Body: Tired of the same old routine? Toofaan is here to blow your mind (in the best way possible!). Unbelievably soft, incredibly stretchy, and designed for mind-blowing sensations. It’s not just a stroker; it’s a storm of pleasure waiting to happen. #ToofaanTime #MensWellness
• •Headline: Unlock a World of Sensation with Jaadugar! ✨ Body: They say the best magic is the kind you make yourself. Jaadugar, our silky-smooth internal massager, is here to help you do just that. Explore new depths of pleasure and write your own enchanting story. Because you deserve all the O's! #JaadugarMagic #PleasurePositive
• •Headline: Discreetly Delivered Pleasure. 🤫 Your Secrets Are Safe With Us. Body: We get it. Privacy matters. That's why all Leezus goodies arrive in plain, discreet packaging. So you can explore your joy with complete peace of mind. What happens in your bedroom, stays in your bedroom (unless you want to shout it from the rooftops – we love that too!). #LeezusDiscreet #ShopWithConfidence
• •Headline: No More Shame, Only Joy! 🎉 Let's Talk About Sex. Body: At Leezus, we believe everyone deserves to feel good. Founded by sexuality educator Leeza Mangaldas, we're on a mission to make pleasure positive and education accessible. Got questions? We’ve got answers (and some pretty amazing toys too!). Join our community and let's celebrate every shade of you. #PleasureIsPower #LeezusLove