Brand Tone

Elegant, classic, and affectionate, with a focus on timeless beauty and quality craftsmanship.

Brand Values

• •Timelessness
• •Quality
• •Innocence
• •Customer Satisfaction
• •Craftsmanship

Best Practices

• •Use Consistent Terminology: When describing products or the brand, use recurring keywords and phrases that reinforce the core values (e.g., "vintage style," "classic," "hand-smocked" for the children's line; "elevate," "chic," "empower" for the women's line).
• •Focus on Benefits, Not Just Features: Instead of just listing features, describe how the dress will make a child look or feel, or the occasions it’s perfect for (e.g., "Perfect for shopping, visiting grandma or for that special party").
• •Highlight Quality and Craftsmanship: Emphasize details like "100% cotton material" and "hand smocked bodice with sweet embroidered flowers" to reassure customers of the product's value.
• •Incorporate Sensory Language: Use descriptive language that evokes a sense of touch, sight, and emotion to create a more engaging and memorable experience.
• •Maintain a Consistent Tone: Whether you're crafting product descriptions, social media posts, or email marketing campaigns, ensure that the tone aligns with the brand's overall aesthetic and values.

Social Perception

A brand that evokes feelings of nostalgia, quality, and timelessness, creating cherished memories for caregivers and their little ones. A trusted source for beautiful, well-crafted clothing that celebrates childhood.

Copy Examples

• •Wouldn't your baby girl look gorgeous in this pretty pink flowery dress?
• •Perfect for making precious memories.
• •Crafted with care, for celebrations and everyday sweetness.
• •LeeyaRose offers beautiful, quality dresses in vintage styles that capture the innocence and joy of childhood.
• •Explore the LeeyaRose boutique for exquisitely crafted vintage and classic dresses that will make her feel like the princess she is.