Brand Tone

elegant, feminine, and aspirational

Brand Values

• •Celebration of Femininity
• •Quality Craftsmanship
• •Local Production
• •Modern Elegance

Best Practices

• •Use Elegant and Evocative Language: Consistently choose words that convey sophistication, grace, and beauty. Terms like "unforgettable," "cherish," "timeless," "crafted," and "elegance" reinforce the brand’s aspirational tone.
• •Highlight Core Values in Messaging: Regularly integrate key brand values into the copy. Mentioning that pieces are "sewn in Poland" or designed "out of love for femininity" builds a stronger brand identity and connection with customers who share those values.
• •Maintain a Consistent Visual and Textual Aesthetic: Ensure the tone of the copy always matches the high-quality, clean, and polished aesthetic of the brand's photography and website design. The words should feel like they belong in the same world as the images.
• •Speak Directly to the Target Audience's Aspirations: Frame the products not just as clothing, but as part of a larger, desirable experience. The copy should focus on how the customer will feel—confident, beautiful, elegant—during their special moments.
• •Create a Brand Style Guide: Develop a document that explicitly defines the brand's tone of voice, key messaging points, preferred terminology, and words to avoid. This ensures that anyone writing for the brand—from social media managers to product description writers—can maintain consistency.

Social Perception

The brand is perceived as a go-to for special occasion wear, particularly dresses, within its target market, with a positive reception on social media for its sophisticated and feminine image, despite limited widespread customer reviews.

Copy Examples

• •Make every entrance unforgettable. Our new Serene Maxi Dress was designed for moments you'll want to cherish forever. Crafted with love in Poland, for the woman who defines elegance. ✨ #LeevesWoman #SpecialOccasion #MadeInPoland
• •For Life's Celebrations. Discover dresses and occasionwear designed to make you shine. Sewn in Poland with a love for femininity.
• •Meet your new favorite dress for every special event on your calendar. With its delicate floral print and a silhouette that flatters, this piece moves as beautifully as you do. The lightweight fabric ensures you stay comfortable while you dance the night away. Lovingly crafted in our Polish atelier, it’s not just a dress—it’s a memory in the making.
• •Hello [Customer Name], An invitation has arrived, and the question arises: what will I wear? At LEEVES, we believe the answer should be as special as the occasion itself. Explore our new collection of timeless dresses, each designed to bring confidence and grace to your most anticipated moments. Find the one that speaks to you.
• •The perfect dress for the perfect day. Whether you're a guest or the belle of the ball, find your dream occasionwear at LEEVES. Proudly designed and sewn in Poland. Shop the collection now for timeless elegance.