Brand Tone

Friendly and Approachable, Helpful and Knowledgeable, Community-Oriented, Trustworthy and Reliable, Enthusiastic

Brand Values

• •Customer Service: Providing excellent, knowledgeable, and friendly service is a cornerstone.
• •Quality Products: Offering reputable brands like Stihl, Benjamin Moore, Traeger, and Big Green Egg signals a commitment to quality.
• •Community Focus: Being an integral part of the local community is important.
• •Expertise and Reliability: Customers can trust Leeper Hardware for sound advice and dependable products/services.
• •Family Values/Tradition: The "family-owned and operated" status suggests a commitment to personal service and long-term relationships.
• •Practical Solutions: Offering a range of products and services that help customers solve everyday problems and complete their projects.

Best Practices

• •Always Be Helpful: Frame your copy around solving customer problems or fulfilling their needs. Anticipate their questions and provide clear, practical information.
• •Emphasize Community: Regularly mention your local connection. Use "your neighborhood store," "your local experts," or reference local events when appropriate.
• •Showcase Expertise, Don't Just State It: Instead of just saying you're knowledgeable, demonstrate it through tips, product insights, and clear explanations.
• •Maintain a Friendly, Conversational Voice: Use approachable language. Address customers directly (e.g., "you," "your"). Don't be afraid of a well-placed exclamation mark to convey enthusiasm.
• •Highlight Quality and Trust: Remind customers about the reputable brands you carry and the reliability of your service. Reinforce the "family-owned" aspect as a symbol of trustworthiness and personal commitment.

Social Perception

Leeper Hardware is generally perceived as a reliable, friendly, and well-stocked local hardware store. Customers appreciate the knowledgeable staff and the availability of specific, high-quality brands. It's seen as a go-to place for outdoor power equipment (especially Stihl) and grilling supplies. The "neighborhood store" feel resonates positively, contrasting with larger, impersonal big-box retailers. There is an expectation of good customer service and expert advice.

Copy Examples

• •Facebook Post (Spring Season): "Ready to tackle that spring yard cleanup? 🌱 Our Stihl power equipment is here to make it a breeze! From trimmers to blowers, we've got the gear and the know-how to get you started. Swing by Leeper Hardware – your friendly neighborhood experts!"
• •Website Banner (Paint Promotion): "Dreaming of a fresh new look? Benjamin Moore paints at Leeper Hardware offer unbeatable quality and stunning colors. Let our team help you find the perfect shade for your next project. Your beautiful home starts here!"
• •Tweet (Grilling Season): "Grill masters, assemble! 🔥 Traeger and Big Green Egg grills are in stock and ready to make your BBQs legendary. Stop by Leeper Hardware for the best selection and expert tips. #GrillSeason #LeeperHardware #YourOutdoorKitchen"
• •YouTube Video Description (How-To): "Having trouble with your [specific tool]? In this video, our expert [Staff Name] from Leeper Hardware shows you step-by-step how to [solve the problem/perform maintenance]. We're always here to help you get the job done right!"
• •Local Ad Copy (Community Focus): "For generations, Leeper Hardware has been proud to serve our [Town/Area Name] community. From a single screw to a brand new Stihl chainsaw, we're your family-owned source for quality products and advice you can trust. Thanks for supporting local!"