Brand Tone

aspirational, stylish, and community-focused, with a blend of classic heritage and modern sensibility

Brand Values

• •Heritage and Evolution
• •Style and Inspiration
• •Customer Experience
• •Community Connection
• •Adaptability
• •Quality (implied)

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Lee Newman's tone (aspirational, stylish, community-focused, modern heritage) with examples of do's and don'ts. This should be accessible to anyone writing copy for the brand.
• •Emphasize Storytelling: Connect with the brand's history ("It started in 1955...") and the idea that "Clothes are just clothes until you put them on. Then they become a supporting character to your story." Use copy to tell these stories, whether about the brand, the clothes, or the lifestyle they represent.
• •Balance Heritage with Modernity: Acknowledge the brand's long-standing presence while highlighting its embrace of current trends and online accessibility. Use language that feels both established and fresh.
• •Be Inspirational and Empowering: Use positive, encouraging language that makes customers feel good about their style choices and themselves (e.g., "YOU ARE WONDERWOMAN," "provide major inspiration").
• •Maintain a Consistent Voice Across All Channels: Ensure the tone used on the website, social media, email marketing, and any advertisements is harmonious. Regularly review content across platforms to check for consistency.

Social Perception

The perception of LeeNewman.com appears to be that of an established local retailer with a good selection of contemporary women's fashion, now making its mark online. Customers seem to appreciate the range of trendy clothing and the brand's long-standing presence. The pricing perception is somewhat divided, with some finding it affordable and others, particularly in older reviews for the physical store, deeming it expensive. The online store is generally seen as user-friendly. There is an awareness of the brand's history and its evolution from a men's store to a broader fashion retailer. Negative perceptions tend to revolve around specific issues like men's selection variety or return policies rather than a fundamental issue with the brand's identity or products. It is important to note that some online reviews and mentions are for other entities named "Lee Newman," so care must be taken to associate feedback with the correct business.

Copy Examples

• •Homepage Banner: "From South Jersey Heritage to Your Style Story. Discover Timeless Looks & Modern Trends at LeeNewman.com. Shop Now."
• •New Arrivals Email Subject: "Be the Inspiration: Fresh Styles Just Landed at Lee Newman!" * Body Snippet: "Your next favorite outfit is here. Explore our latest collection, curated with an eye for evolving style and enduring quality. Because great fashion isn't just worn, it's lived. #LeeNewmanStyle"
• •Instagram Post (Image of a versatile dress): "Day to night, classic to cutting-edge. Our [Dress Name] is more than just a dress; it's a supporting character in your unique story. How will you style yours? ✨ #LifeAndStyle #MakeItFashion #LeeNewman"
• •Facebook Ad (Targeting previous customers or local area): "Still your trusted local style destination, now online! Lee Newman brings decades of fashion expertise right to your fingertips. Experience the quality and service you’ve always known, with the convenience you love. Visit LeeNewman.com."
• •Blog Post Intro (About seasonal trends): "As the seasons change, so does our inspiration. At Lee Newman, we believe style is a journey. Let us guide you through this season's most exciting trends, blending the classics you love with the fresh looks you'll covet. Read on for your style update!"