Brand Tone

Artisanal, Empowering, Culturally Rich, Elegant, Authentic

Brand Values

• •Empowerment
• •Sustainability
• •Craftsmanship & Quality
• •Cultural Preservation
• •Authenticity & Uniqueness
• •Joy & Affection

Best Practices

• •Focus on authentic storytelling showcasing the artisans and the heritage behind each piece.
• •Use descriptive language that evokes the senses, highlighting the textures, colors, and craftsmanship.
• •Emphasize the sustainable and ethical aspects of the brand, connecting it to the empowerment of women and youth.
• •Incorporate Egyptian cultural references and symbolism where appropriate to enhance the brand's unique identity.
• •Highlight the 'Why': Remind your audience of the brand's mission beyond just selling products – the support for local communities and the preservation of cultural crafts.

Social Perception

Positive, Respectful, Artistic, High-Quality, Culturally Significant

Copy Examples

• •Each Hoopoe creation is a testament to the skilled hands of Egyptian artisans, weaving together tradition and contemporary design.
• •Experience the joy of owning a piece that not only enhances your style but also empowers women in Upper Egypt.
• •Discover the exquisite craftsmanship and cultural heritage embedded in every stitch of our handcrafted accessories.
• •Indulge in the unique charm of Hoopoe, where sustainability meets style in perfect harmony.
• •"Shine with Hoopoe."