Brand Tone

Inspirational and Positive, Lifestyle-Oriented, Approachable and Friendly

Brand Values

• •Self-Expression and Motivation
• •Passion and Hobbies
• •Accessibility

Best Practices

• •Lead with the Lifestyle: Connect each product to the interest or lifestyle it represents. Use language that resonates with the target audience for each theme.
• •Use Empowering Language: Employ words and phrases that are positive, uplifting, and motivational to align with the brand's core themes.
• •Highlight Self-Expression: Frame the products as a way for customers to express their personality, passions, and beliefs.
• •Keep it Clear and Concise: The brand's current approach is direct. Maintain this clarity in all copy, making it easy for customers to understand the product and its message.
• •Engage with a Question: Prompt interaction on social media by asking questions related to the themes, such as "What's your favorite way to stay motivated?" or "What's the best thing about being a dog parent?"

Social Perception

Due to the limited online footprint, a broad social perception of Leela Loom is difficult to ascertain. The brand's perception is likely shaped by direct interactions with its customers through its website and social media channels. The thematic nature of its products suggests that it is perceived as a niche brand that caters to specific interests. The brand's engagement and customer service will be key in shaping a positive perception among its consumer base.

Copy Examples

• •Your dedication doesn't end at the gym. Wear your strength, inside and out. Our new 'Fitness' collection is designed for those who push their limits. #LeelaLoom #WearYourMotivation
• •Find your center, then wear it proudly. Our 'Yoga Se Hoga' tee is for every part of your journey. Soft, breathable, and full of good vibes. #LeelaLoom #YogaLife
• •More than just a t-shirt, it's a daily reminder. Our 'Be Bold' tee is crafted to inspire you on your journey. Let your clothing reflect your mindset. #BeBold #LeelaLoom
• •Show the world your best friend means the world to you. Our 'Dog Love' collection is a perfect treat for the human who loves their furry family member. #DogLovers #LeelaLoom
• •Positive vibes on sale! Stock up on your favorite motivational and lifestyle tees and express yourself for less. #LeelaLoom #Sale