Brand Tone

Knowledgeable & Experienced, Traditional & Festive, Helpful & Inspiring, Quality-Oriented & Trustworthy, Approachable & Family-Friendly

Brand Values

• •Heritage & Tradition
• •Quality & Craftsmanship
• •Customer Satisfaction & Service
• •Inspiration & Celebration
• •Expertise & Reliability

Best Practices

• •Embrace Your Heritage: Consistently weave in the "Since 1902" and "4th Generation Family Business" narrative where appropriate. This immediately sets a tone of experience and trustworthiness.
• •Focus on Quality and Craftsmanship: Use descriptive language that highlights the materials, design process, and durability of products, reinforcing the quality-oriented aspect of the brand. Avoid overly trendy or fleeting jargon.
• •Be Genuinely Helpful and Inspiring: Provide practical advice, decorating tips, and showcase beautiful end results. The tone should feel like advice from a seasoned expert who genuinely wants to help customers create something special.
• •Maintain a Warm and Approachable Voice: Even when being professional or expert, ensure the language is welcoming and not intimidating. Reflect the family-owned nature by being personable.
• •Use Festive and Evocative Language Seasonally: During holiday periods, lean into descriptive words that evoke the sights, sounds, and feelings of the season, aligning with the festive and celebratory values of the brand.

Social Perception

Positive, Trusted Source for Quality, Nostalgic Connection, Aspirational, Slightly Premium

Copy Examples

• •Headline (Website Banner for Christmas): Crafting Holiday Magic Since 1902. Discover Your Family's Next Tradition with Lee Display.
• •Social Media Post (Instagram - New Product): Transform your space into a winter wonderland! ✨ Our new [Product Name] collection blends timeless design with lasting quality, making every moment merry and bright. See the difference four generations of expertise makes. #LeeDisplay #HolidayDecor #QualityCraftsmanship #FestiveSeason
• •Email Subject Line (Commercial Clients): Expert Visual Merchandising Solutions to Elevate Your Brand This Season.
• •Product Description Snippet (For a Vintage-Style Ornament): Inspired by a cherished design from our archives, this ornament brings a touch of nostalgic elegance to your tree. Crafted with care, it's more than a decoration—it's a piece of history. #LeeDisplayTradition #VintageChristmas
• •Blog Post Title/Social Media Teaser: Not Sure How to Hang Garland Like a Pro? Our Family's Top Tips After 100+ Christmases!