Brand Tone

Artisanal & Passionate: A blend of Professional, Naturalistic, Elegant, and Approachable.

Brand Values

• •Celebration of Latvian Nature
• •Craftsmanship & Tradition
• •Innovation & Creativity
• •Quality & Authenticity
• •Community Connection

Best Practices

• •Always Lead with Nature: Consistently use evocative language that connects the products to the Latvian landscape, seasons, and natural ingredients (e.g., "summer in a bottle," "winter's first frost," "wild-picked").
• •Highlight the 'How': Briefly explain the unique craft process behind the wines. Mentioning details like "low-temperature fermentation," "hand-picked," or "natural freezing" reinforces the values of craftsmanship and authenticity.
• •Use a Sensory Lexicon: Describe the taste and aroma with rich, specific words. Instead of just "sweet," use terms found in reviews and your own descriptions, like "honeyed notes," "baked apple," "subtle spice," or "aromatic blossoms."
• •Emphasize "Latvian": Explicitly state the origin—"Crafted in Latvia," "Latvian berries," "A taste of the Latvian forest." This is a key differentiator and a point of pride that resonates with both local and international audiences.
• •Maintain Visual and Tonal Synergy: Ensure the tone of the copy (artisanal, passionate, natural) is always matched by the visuals. Use high-quality, natural-light photography that showcases the product in elegant or natural settings, avoiding anything that looks overly corporate or artificial.

Social Perception

The public perception of LEDUS VĪNI is that of a premium, local, and innovative Latvian winery. Customers perceive the brand as a producer of unique, high-quality beverages that stand out from conventional wine offerings. The brand is seen as authentically Latvian, deeply connected to the local landscape and traditions. The international award for their Apple Ice Wine contributes to a perception of quality that transcends local recognition, positioning them as a serious player in the craft beverage industry.

Copy Examples

• •Capture the fleeting scent of a Latvian spring. Our Lilac Flower Wine is crafted from hand-picked blossoms, offering a taste that is as unique and memorable as the season itself. A true embodiment of nature's poetry in a bottle. #LedusVini #LatvianWine #FlowerWine #ArtisanWine #TasteOfLatvia
• •Searching for a truly special touch for your next celebration? LEDUS VĪNI offers a unique selection of artisanal fruit and flower wines, handcrafted in the heart of Latvia. From our award-winning Apple Ice Wine to aromatic berry blends, give a gift that tells a story. Discover our collection. #LedusVini #CorporateGifts #WeddingWine #LatvianCraft #CelebrateWithTaste
• •Venture into the heart of a Latvian forest with every sip. This is no ordinary cocktail; it's an experience. We've blended our rich, fortified cherry wine with a masterful berry distillate, infusing it with the bold spirit of juniper and wild lavender. The result is an enchanting mix of flavors that is robust, aromatic, and distinctly wild. Dare to taste the untamed. #WineCocktail #LatvianSpirits #CherryAndGin #LedusVini #CraftCocktail
• •Come and say hello! We're thrilled to be at the [Market Name] this weekend. We'll be pouring samples of our latest creations and, of course, our signature Apple Ice Wine. Experience the taste of Latvian nature, bottled with passion. We can't wait to share our stories with you. #LedusVini #RigaMarkets #MeetTheMaker #LatvianProducers #SupportLocal
• •At LEDUS VĪNI, we let nature dictate the pace. Our authentic Apple Ice Wine is only possible when the first deep winter frosts arrive, freezing the apples on the branch. We press them while frozen to extract a honey-thick nectar, which is then slowly fermented. No artificial freezing, no added sugars. Just the pure, concentrated essence of Latvian apples and the patience of a true craft. Taste the difference tradition makes. #IceWine #LedusVini #NaturalWine #LatvianWinter #Craftsmanship