Brand Tone

Natural & Pure, Caring & Gentle, Trustworthy & Effective, Mindful & Responsible, Authentic & Traditional, Premium (but approachable)

Brand Values

• •Natural Efficacy
• •Skin Health & Well-being
• •Sustainability & Responsibility
• •Swiss Heritage & Quality
• •Clean Beauty
• •Transparency & Trust

Best Practices

• •Emphasize "Swissness" and Natural Origin: Consistently weave in references to the Appenzellerland, Swiss Alps, goat whey, St. Jacob's spring water, and the brand's heritage. Use words like "pure," "natural," "alpine," "traditional."
• •Focus on Gentleness and Care for Sensitive Skin: Always highlight the hypoallergenic nature, suitability for sensitive skin, and the "Clean Beauty" promise (free from harsh chemicals). Use words like "gentle," "soothing," "caring," "calm," "nurture."
• •Highlight Efficacy with a Soft Touch: Talk about results (e.g., "radiant glow," "restored balance," "visibly healthy") but avoid overly aggressive or "miracle cure" claims that might undermine the trustworthy, gentle image. Back up with "Dermatest 'very good'" or customer experiences where appropriate.
• •Incorporate Values of Sustainability and Mindfulness: Subtly integrate messages about responsible sourcing, love for nature and animals, and sustainable practices to resonate with conscious consumers.
• •Maintain a Warm, Approachable, and Slightly Premium Voice: The language should be inviting, empathetic, and informative, reflecting the quality of the ingredients and Swiss craftsmanship without being aloof or overly clinical. Keep it clean, clear, and imbued with a sense of natural well-being.

Social Perception

Highly Trusted for Sensitive Skin, Effective and High Quality, Gentle & Pleasant, Authentically Swiss & Natural, Ethical & Mindful Choice, Good Customer Experience

Copy Examples

• •Headline: Rediscover Your Skin's True Nature. With LediBelle. Body: Immerse your skin in the pure, healing embrace of the Swiss Alps. LediBelle's gentle goat whey and St. Jacob's spring water formulas are lovingly crafted for even the most sensitive complexions, revealing a healthy, radiant glow. Naturally effective, sustainably made.
• •Headline: Sensitive Skin? Meet Your Soothing Swiss Savior. Body: Tired of irritation? LediBelle offers "Clean Beauty" powered by Appenzeller tradition. Our hypoallergenic, Dermatest "very good" certified skincare calms, nurtures, and restores your skin's balance. Feel the gentle difference.
• •Headline: The Alpine Secret to Ageless Radiance. Body: Unlock youthful vitality with LediBelle. Combining traditional Swiss whey cures with potent natural actives, our skincare works in harmony with your skin to diminish sensitivities and enhance its natural resilience. Experience the visible results of nature and science, lovingly bottled in Switzerland.
• •Headline: More Than Skincare. It's a Mindful Ritual. Body: LediBelle is crafted with love for your skin, animals, and our planet. Our sustainable Swiss skincare, rich in natural goodness like goat whey, invites you to a moment of pure, gentle care. Nurture your skin, honor nature.
• •Headline: From the Heart of Appenzell, For Your Healthiest Skin. Body: Generations of Swiss wisdom inspire every LediBelle creation. We blend precious goat whey and pure St. Jacob's spring water to bring you uniquely gentle yet powerful skincare. Trust in Swiss nature for a complexion that feels calm, comfortable, and beautifully healthy.