Brand Tone

Conscious & Responsible, Premium & High-Quality, Design-Driven & Minimalist, Innovative, Transparent, Direct & Informative

Brand Values

• •Sustainability
• •Quality & Durability
• •Design & Aesthetics
• •Innovation
• •Conscious Consumerism
• •Transparency

Best Practices

• •Prioritize "Sustainable" and "Conscious": Always weave in the brand's commitment to eco-friendliness. Use terms like "recycled materials," "ocean-friendly," "Conscious Tech®," and "eco-conscious" consistently.
• •Emphasize Quality and Durability: Highlight product longevity, premium materials, and certifications like Apple MFi. This justifies the premium positioning and appeals to customers seeking reliable accessories.
• •Maintain a Sophisticated & Clean Aesthetic in Language: Mirror the Scandinavian design ethos with clear, concise, and elegant copy. Avoid overly casual slang or overly technical jargon where possible.
• •Be Transparent and Factual: When discussing sustainability, provide specific details (e.g., "recycled fishing nets," "supports plastic collectors") to build credibility and trust.
• •Inspire Action with a Positive Impact: Frame the purchase not just as acquiring a product, but as contributing to a positive environmental and social impact. Use empowering language that encourages consumers to be part of the solution.

Social Perception

Eco-Conscious Leader, Premium & Stylish, Ethical Choice, Reliable (for Apple users)

Copy Examples

• •Headline: Charge Forward. Consciously. Body: Introducing the Le Cord Ghost Net Collection. Premium MFi certified cables crafted from recycled ocean fishing nets. Power your world, protect our planet.
• •Headline: Designed in Stockholm. Destined for Durability. Body: Experience the fusion of Scandinavian minimalist design and lasting quality. Le Cord: Smart accessories, sustainably made.
• •Headline: Less Waste. More Impact. Body: Choose package-free and join our mission. Every Le Cord purchase helps recover ocean-bound plastics and supports global communities. Make a difference with every charge.
• •Headline: The Future of Tech is Recycled. Body: Le Cord is pioneering Conscious Tech® with innovative accessories made from regenerated materials. Durable, stylish, and kind to the Earth.
• •Headline: Untangle Your Life. Not the Planet. Body: Our braided, recycled material cables are built to last and designed to impress. Choose Le Cord for a cleaner charge, inside and out.