Brand Tone

Authentic & Passionate, Warm & Inviting, Descriptive & Evocative, Proudly French, Approachable Gourmet

Brand Values

• •Authenticity
• •Discovery & Curation
• •Quality
• •Support for Small Producers
• •Conviviality & Sharing
• •Terroir
• •Eco-consciousness & Responsibility
• •Transparency

Best Practices

• •Embrace Passionate Language: Use words that convey genuine enthusiasm for French cuisine, quality, and discovery (e.g., "savor," "discover," "exquisite," "artisanal," "heart of").
• •Tell the Story: Go beyond product features. Highlight the origin, the producers, and the traditions behind the items. This reinforces authenticity and connection.
• •Focus on Sensory Experience: Use descriptive language that appeals to taste, smell, and sight, helping the reader imagine the enjoyment of the products.
• •Maintain an Inviting and Inclusive Gourmet Voice: While the products are "gourmet," ensure the language is welcoming and makes the experience feel accessible to all food lovers, not just connoisseurs.
• •Consistently Highlight Core Values: Weave in mentions of "French terroir," "artisanal craftsmanship," "support for local producers," and "eco-responsibility" naturally within the copy to reinforce what the brand stands for.

Social Perception

High-Quality & Trustworthy, Source of Discovery, Ideal for Gifting, Supportive of French Artisans, Good Value, Engaged & Passionate

Copy Examples

• •Headline: Unlock the Flavors of France, One Box at a Time. Body: Journey with Le Coq Gourmet through the heart of French culinary tradition. Each month, our curated boxes deliver artisanal delights from passionate local producers, straight to your table. Taste the authentic spirit of France.
• •Headline: More Than a Gift, It's a Gourmet Discovery. Body: Looking for a truly memorable present? Our Le Coq Gourmet boxes are an invitation to savor the rich tapestry of French terroir. Hand-picked artisanal products, beautifully presented – the perfect way to share a moment of pure indulgence.
• •Headline: Meet the Artisans Behind Your Apéritif. Body: At Le Coq Gourmet, we believe in the stories behind the food. We travel France to bring you exceptional terrines, savory biscuits, and unique sips from small producers who pour their heart into every creation. Discover their passion in every bite.
• •Headline: Your Monthly Escape to the French Countryside. Body: No passport needed! Le Coq Gourmet delivers an authentic taste of France's regions to your doorstep. From rustic pâtés to delicate confitures, let us surprise your palate and transport you to a world of gourmet pleasure.
• •Headline: Celebrate the Art of French Living. Body: It's about more than just food; it's a way of life. Our Le Coq Gourmet selections are chosen to inspire moments of conviviality, sharing, and the simple joy of exquisite taste. Embrace the French "art de vivre" with us.