Brand Tone

Empowering, artistic, and community-oriented, characterized by consistently positive, inclusive, and personal language. It becomes more energetic and engaging on platforms like TikTok, emphasizing authenticity and relatability.

Brand Values

• •Empowerment & Self-Love
• •Inclusivity & Diversity
• •Community & Sisterhood
• •Craftsmanship & Quality
• •Sustainability

Best Practices

• •Always connect the product back to the core values of empowerment, inclusivity, and sisterhood. Use phrases like "celebrate your silhouette," "a story of sisterhood," and "handcrafted to empower."
• •Use descriptive words like "hand-poured," "artisanal," "sculptural," and "thoughtfully crafted" to reinforce the quality and uniqueness of the products.
• •Address the audience directly ("for you," "celebrate you"). Maintain a warm, inviting, and personal tone, occasionally signing off with the founder's name to enhance the small-business feel.
• •Promote both the candles as beautiful home decor and the workshops as memorable, community-building experiences. Tailor the call-to-action accordingly ("Shop the collection" vs. "Book your workshop").
• •Ensure that the minimalist, modern, and empowering tone is reflected not just in the words, but also in the photography, website design, and social media feed for a cohesive brand identity.

Social Perception

Perceived as a high-quality, mission-driven small business. Customers highlight the beauty and uniqueness of the candles as decor. Workshops are seen as fun, wholesome, and memorable, particularly for group events. The founder's personal involvement and clear brand story contribute to an authentic and trustworthy image.

Copy Examples

• •Art for your home, a love letter to your form. Each of our Sistory Collection candles is hand-poured to celebrate every silhouette. More than decor, it’s a daily reminder of your unique beauty. #LeContour #TheSistoryCollection #BodyPositivity #HandmadeCandles #SculpturalDecor
• •This Mother's Day, give more than a gift—give an experience. Join us for an afternoon of creativity and connection at our candle-making workshop. It’s a chance to craft a beautiful memory and a unique candle, together. Spaces are limited, book your moment of sisterhood. [Link to book]
• •It started with a simple idea: to celebrate the female form in all its diversity. From a lockdown passion project to a community of sisterhood, Le Contour is about empowerment, one hand-poured candle at a time. Discover our story and find a piece that tells yours. #LeContour #FounderStory #WomenOwned #BelfastBusiness
• •The ultimate hen party vibe! 🤩 Grab your bride tribe and get creative at one of our Belfast candle workshops. Good tunes, great company, and you leave with your own masterpiece! Link in bio to book. #HenPartyIdeas #Belfast #CandleMaking #GirlsWeekend #Sisterhood
• •Handcrafted to Celebrate You. Discover our collection of sculptural soy candles and creative workshops, designed to empower and connect.