Brand Tone

Artistic, Romantic, and Personal

Brand Values

• •Artistic Craftsmanship
• •Individuality and Uniqueness
• •Emotional Storytelling
• •Authenticity

Best Practices

• •Lead with the 'Why' (The Story): Always frame product introductions and descriptions around the artistic inspiration or the emotional moment they represent. Instead of just listing features (e.g., "14k gold ring"), start with the story (e.g., "A ring inspired by the first light of day...").
• •Use Artistic and Evocative Language: Consistently incorporate a vocabulary related to art, painting, and emotion. Words like sculptural, brushstroke, canvas, hue, texture, memory, moment, and story will reinforce the brand's identity.
• •Emphasize Craftsmanship and Origin: Regularly mention that each piece is "artfully made in Los Angeles." This not only builds trust and justifies a premium price point but also strengthens the brand's authentic, artisanal image.
• •Incorporate User Stories and Testimonials: Leverage the powerful emotional connection customers have with the brand. Share customer quotes and stories (with permission) that echo the brand's values, such as the testimonial provided about the rings being "unique" and "hypnotizing." This provides social proof and reinforces the brand's narrative.
• •Maintain a Consistent Tone Across All Platforms: While the format may change (e.g., a short caption on TikTok vs. a longer description on the website), the core tone—Artistic, Romantic, and Personal—should remain the same. Adapt the length and style to the platform without sacrificing the brand's voice.

Social Perception

Perceived as unique, high-quality, and aesthetically beautiful jewelry; aspirational yet accessible; and appreciated for its artistic narrative.

Copy Examples

• •Sculpted in gold, painted with light. Our new Aurora Bloom ring isn't just worn, it's experienced. Each facet is a brushstroke, designed to capture the memory of a perfect dawn. Let this be the piece that tells your story. #PaintYourGoldenMoment #LeConteJewelry
• •Inspired by the rich, textured layers of an oil painting, the Impasto ring is a celebration of bold artistry. The tactile finish and sculptural form are artfully crafted in our Los Angeles studio to create a piece that feels both ancient and new. A testament to moments that leave a deep impression.
• •Your love story is a masterpiece. Choose a ring that reflects its unique beauty. At Le Conte, we believe in jewelry that tells a story—your story. Our painting-inspired wedding and engagement rings are artfully made to symbolize your most cherished moments. Discover the collection and find the piece that speaks to you.
• •Hello [Customer Name], just as an artist prepares a new canvas, we are thrilled to unveil our latest collection: 'After Sway.' Inspired by the quiet moments of reflection after a joyful dance, these pieces capture the elegance of memory in motion. Explore the story behind the art.
• •That 'can't stop staring at my finger' feeling ✨ Our rings are made to be your daily masterpiece. #ArtJewelry #UniqueEngagementRing #MadeInLA #LeConteJewelry