Brand Tone

Evocative & Aspirational, Chic & Casual (Bohème Chic), Friendly & Passionate, Quality-Oriented

Brand Values

• •Passion for Travel & Beaches
• •Quality & Originality
• •Customer Service
• •Respect for the Environment
• •Celebration of Summer & Holidays
• •Artisanal & Handcrafted Elements

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand's tone (e.g., evocative, chic, friendly, passionate) with examples of do's and don'ts. Share this with anyone creating content.
• •Use Sensory Language: Incorporate words that evoke the sights, sounds, smells, and feelings of the beach and holidays (e.g., "sun-kissed," "salty breeze," "vibrant colors," "soft touch").
• •Maintain a Consistent Lexicon: Use recurring keywords and phrases that align with the brand's identity, such as "bohème chic," "summer escape," "holiday essentials," "artisanal."
• •Tell Stories: Weave narratives around travel, discovery, and the joy of leisure into product descriptions and social media posts to connect with customers on an emotional level.
• •Ensure Visual and Textual Harmony: The tone of the copy should always complement the visual imagery used. If the images are bright, airy, and joyful, the copy should reflect that same mood.

Social Perception

Positive Association with Holiday & Leisure, Seen as a Purveyor of Beach Essentials, Quality Perception (Primarily B2B), Potential Name Confusion/Association, Limited Direct Customer Review Visibility

Copy Examples

• •Instagram Post (Image: Woman laughing on a beach wearing a colorful tunic): Sun-kissed shoulders and salty breezes. Our latest collection of beach tunics is here to wrap you in the pure joy of summer. Effortlessly chic, endlessly comfortable. ✨ #LeComptoirDeLaPlage #BeachDays #BohemeChic #SummerEscape #NewCollection
• •Facebook Ad (Carousel showing various bags and accessories): From vibrant market totes to elegant evening clutches, find the perfect handcrafted accessory to complete your holiday look. Inspired by global travels, designed for your unforgettable moments. Shop Le Comptoir de la Plage – quality you can feel, style you'll love. ☀️ #BeachAccessories #HolidayStyle #ArtisanalQuality #TravelInspired
• •Website Product Description (For a Fouta): More than just a towel, our [Product Name] Fouta is a whisper of the Mediterranean. Woven from the finest [Material, e.g., 100% cotton] and finished with delicate hand-braided fringes, it’s your versatile companion for beach lounging, picnic spreads, or as a chic sarong. Lightweight, quick-drying, and oh-so-soft. Embrace the art of seaside living.
• •Email Newsletter Subject Line: Dreaming of Your Next Escape? 🌊 New Arrivals from Le Comptoir de la Plage Inside! (Email Body Snippet): Let the vibrant colors and breezy fabrics of our new collection transport you to your favorite shore. At Le Comptoir de la Plage, we believe every day should feel like a holiday...
• •"Our Story" Snippet for a Flyer/Insert: Born from a love affair with sun-drenched beaches and hidden coves, Le Comptoir de la Plage brings you curated treasures that embody the spirit of endless summer. We believe in quality, originality, and the simple joy of a perfect beach day.