Brand Tone

Feminine, Empowering, Approachable, Aspirational, Chic, Direct, Informative, Playful, Trendy

Brand Values

• •Femininity & Empowerment
• •Quality
• •Timeless Design
• •Customer-Centricity & Community
• •Authenticity & Transparency
• •Sustainability

Best Practices

• •Always write as if you are speaking to an intelligent, stylish, and confident woman. Use language that uplifts and resonates with her aspirations and values.
• •While not every piece needs to sound like it's directly from Maja Bohosiewicz, maintain the warmth, approachability, and passion she embodies for the brand. Share insights and stories that feel genuine.
• •Instead of just saying "high quality," describe the feel of the fabrics, the care in craftsmanship, and how the pieces are designed to be cherished for years. Connect quality to the feeling it gives the wearer.
• •Use inclusive language ("we," "our LeColleżanki," "join us"). Ask questions, invite interaction, and make customers feel like they are part of an exclusive, supportive group.
• •While the core tone (feminine, empowering, approachable) should remain, tailor the delivery for each platform. TikTok can be more playful and trend-driven; Instagram more visually aspirational and engaging; emails more personal and detailed. The *essence* of LeCollet should always shine through.

Social Perception

Positive Association with Founder, Divided Opinion on Quality vs. Price, Strong Community Feel, Appreciation for Design & Feminine Style, Seen as a Polish Brand Success Story, Desire for More In-Depth Quality Information

Copy Examples

• •Instagram Post (New Collection): "Hello, Beautiful! ✨ Our new [Collection Name] has arrived, designed to celebrate *you*. Each piece is crafted with love, from the finest fabrics, ready to make you feel as incredible as you are. Which piece is calling your name? Share your favorites below! #LeCollet #NewCollection #EmpoweredWomen #TimelessStyle #LeColleżanki"
• •Product Description (Dress): "Meet the [Dress Name] – your new go-to for effortless elegance. Woven from luxurious [Fabric Type], this dress drapes beautifully, moves with you, and whispers confidence with every step. Whether it's a special occasion or simply a day you want to shine, the [Dress Name] is here to make you feel uniquely feminine and utterly unstoppable. Join the LeCollet family and discover style that celebrates you. #LeColletDress #FemininePower #QualityFashion"
• •Email Newsletter Subject: "A Little Love Note from LeCollet (and a sneak peek inside!)" Body Snippet: "Dear LeColleżanka, We believe that fashion is more than just clothes – it's a way to express your unique inner light. That's why we pour our hearts into creating timeless pieces that feel as good as they look. As part of our cherished community, we're giving you an exclusive first look at..."
• •TikTok Video Caption (Styling Video): "Confidence is your best accessory! 😉 Watch how we style the [Item Name] for three completely different vibes. Which look empowers you the most? Let us know! 👇 #LeCollet #StyleInspo #FashionTikTok #OwnYourStyle #ConfidentWomen"
• •Facebook Ad (Brand Awareness): "More than just a fashion brand, LeCollet is a community of women celebrating strength, style, and each other. Founded by Maja Bohosiewicz, we're passionate about creating beautiful, high-quality clothing that empowers you to be your most authentic self. Discover timeless designs, crafted with love in Poland. ✨ Learn more and join our LeColleżanki: [Link to website] #LeColletWomen #PolishFashion #Empowerment #QualityMatters"