Brand Tone

Passionate, Knowledgeable, Friendly, Authentic, Quality-Conscious & Refined

Brand Values

• •Passion
• •Quality & Authenticity
• •Discovery & Curation
• •Customer Satisfaction & Conviviality
• •Respect for Producers & Environment
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., passionate, knowledgeable, friendly), including "do's and don'ts" for language, preferred vocabulary, and even emoji use. Share this with anyone creating content.
• •Always Write with the "Epicurean" Customer in Mind: Understand their desires – they seek quality, discovery, and pleasure. Speak to their passion for good food and wine, not just the product features.
• •Infuse Personal Passion: Let the genuine enthusiasm of the founders shine through. Use "we" and share personal anecdotes or recommendations where appropriate (e.g., "This is one of Sandrine's favorite pairings!"). This reinforces authenticity.
• •Educate and Inspire, Don't Just Sell: While the goal is to sell products, the copy should also offer value by sharing knowledge, tips, pairing ideas, or stories behind the products and producers. This builds trust and positions the brand as an expert.
• •Maintain Consistency Across All Channels: Whether it's a product description on the website, an Instagram caption, a Facebook post, or an email newsletter, the core tone should remain recognizable, adapting slightly in formality or length for the specific platform but always echoing the brand's personality.

Social Perception

Trusted source for high-quality fine foods and wines. Customers appreciate the excellent and often personalized customer service, noting the owners' passion and helpfulness. The brand is viewed as authentic and run by passionate individuals who genuinely care about their products and customers. The online shopping experience is praised for its efficiency, quick delivery, and the careful packaging of goods. It successfully combines the charm of a local, friendly neighborhood shop with the convenience of a well-functioning e-commerce platform.

Copy Examples

• •Stop everything! Our latest discovery has just landed from the Rhône Valley, and honestly, our taste buds are still singing. Imagine: sun-drenched grapes, a hint of spice, and a finish that just whispers 'another glass?' Perfect for your weekend gatherings or simply to treat yourself. Come explore [Wine Name] – we’ve even jotted down some pairing ideas on the blog! #WineLovers #FrenchWine #NewArrival
• •Ever wondered what to pair with that bold Stilton you love? 🤔 Swipe up! 👆 Our new blog post dives deep into the art of cheese & wine pairings. Get ready to elevate your next cheese board from 'yum' to 'unforgettable!' Sandrine shares her personal faves! #CheesePairing #FoodieTips #EpicureanLife
• •Sunshine calling! ☀️ Our shelves are bursting with everything you need for the perfect summer apéritif. Crisp rosés, zesty tapenades, crunchy gressins... just add friends and good conversation! Let us help you craft your ultimate summer moments. Pop by the shop or browse online! #SummerVibes #AperitifTime #MarseilleFood
• •From a shared dream to our bustling little corner of delights in Marseille (and online!). It all started with a passion for genuine flavors and the joy of sharing them. Every product we choose is a story, a tradition, a taste we fell in love with. Thank you for being part of our epicurean journey! ❤️ - Sandrine & Julien #OurStory #PassionForFood #LeCoinDesEpicuriens
• •Searching for a gift that truly speaks from the heart (and delights the palate)? ✨ Our curated Epicurean Gift Boxes are packed with passion, from artisanal chocolates to exquisite wines. Handpicked by us, loved by everyone. Give the gift of discovery! #ArtisanalGifts #GourmetBox #PerfectPresent